Assistant Manager- Emerging Market

📋 Description

• • Own and accelerate JioStar’s growth story in India’s most dynamic tier-2 and tier-3 markets. As Assistant Manager – Emerging Markets you will be the single-threaded owner of revenue for a portfolio of 150+ mid-tier and emerging advertisers across categories such as D2C, fintech, ed-tech, retail, FMCG and regional brands. You will craft hyper-local go-to-market plans, translate brand challenges into high-impact media solutions and personally close annual contracts worth ₹25–40 Cr.
• • Build the entire sales funnel from scratch: map whitespace accounts, cold-call founders and CMOs, run discovery workshops, co-create media blueprints and pitch integrated TV + digital + OTT packages that unlock disproportionate ROI for clients. You will quarterback every stage—RFP response, pricing, inventory booking, campaign trafficking, mid-flight optimisation and post-campaign analytics—ensuring repeat business and upsell.
• • Become the trusted growth partner for emerging brands. Leverage JioStar’s 750 million weekly reach, genre-leading channels, marquee IPL & Bigg Boss inventory, and cutting-edge ad-tech stack to solve real business problems—be it app installs, lead generation, offline footfall or brand salience. You will translate complex data (BARC, GA4, Appsflyer, first-party CRM) into crisp narratives that win budgets from both performance and brand marketers.
• • Drive category thought-leadership. Publish quarterly insight papers on consumption shifts in Bharat, emerging category spends and media-mix benchmarks. Host roundtables with founders, appear on industry panels and seed JioStar POVs in trade media, positioning yourself and the company as the definitive voice for emerging-market advertising.
• • Collaborate cross-functionally with product, ad-ops, content, pricing and revenue strategy teams to launch first-to-market offerings—shoppable ad formats, vernacular creatives, cohort-based targeting, outcome-based guarantees—that differentiate JioStar and open new revenue pools.
• • Institutionalise excellence. Build a repeatable sales playbook, implement rigorous CRM hygiene (Salesforce), design KPI dashboards and mentor junior reps. Your rigour will create a high-velocity culture where every pitch is insight-led, every proposal is margin-accretive and every campaign is a case study.
• • Champion diversity and inclusion. Ensure that the emerging-market narrative includes brands led by women, rural entrepreneurs and PwD founders. Partner with JioStar’s DEI council to create bespoke packages that democratise access to premium media for under-represented businesses.