Job Overview
Location
Mumbai
Job Type
Full-time
Category
Data Science
Date Posted
October 27, 2025
Full Job Description
đź“‹ Description
- • Own the end-to-end lifecycle of interactive campaigns on India’s fastest-growing OTT platform—from the first spark of an idea to the final engagement metric—ensuring every touch-point feels magical for millions of viewers.
- • Translate content briefs into immersive, story-driven interactive experiences that turn passive viewers into active superfans: polls, quizzes, branching narratives, AR filters, live chats, and real-time gratification mechanics that keep audiences glued to their screens.
- • Conduct weekly genre deep-dives across drama, reality, sports, and regional originals to surface unmet audience needs; craft tailored interactive blueprints that map viewer psychology to content type, time-of-day, and device usage patterns.
- • Partner shoulder-to-shoulder with product managers to translate wireframes into pixel-perfect, scalable features; run A/B tests, usability studies, and beta roll-outs to validate hypotheses before national launches.
- • Orchestrate seamless cross-functional workflows with programming (to sync campaign timing with episode drops), legal (to clear IP, T&C, and gratification rules), commercial (to align sponsor integrations), and analytics (to embed measurement pixels and event tracking from day one).
- • Maintain a living content calendar that balances tent-pole premieres, surprise drops, and evergreen IP; ensure metadata, copy, and creative assets are updated in real time across web, mobile, and CTV endpoints.
- • Build and own a KPI dashboard that tracks participation rate, dwell time, repeat visits, and downstream conversions; translate insights into rapid iteration sprints that lift engagement by double digits quarter-over-quarter.
- • Champion accessibility and inclusivity in every interactive element—closed-captioned quizzes, voice-first polls, and color-blind-safe visuals—so every fan, regardless of ability, can participate fully.
- • Lead weekly “culture watch” sessions with the broader marketing squad to surface emerging memes, linguistic trends, and platform behaviors; convert these signals into culturally fluent campaigns that trend organically on Twitter and Instagram.
- • Manage external vendors, influencers, and UGC creators to co-produce interactive challenges that amplify reach while staying on-brand and legally compliant.
- • Present campaign retrospectives to senior leadership, translating complex data stories into crisp narratives that secure budget for the next bold experiment.
- • Stay ahead of the curve on Web3, AI-driven personalization, and shoppable video—run quarterly innovation sprints to pilot 1-2 bleeding-edge formats that position JioStar as the category thought leader.
🎯 Requirements
- • 6–7 years of proven experience designing and executing interactive or engagement-driven campaigns for OTT platforms, TV networks, advertising agencies, or social-first brands.
- • Demonstrated success in launching features that measurably increased viewer engagement (time spent, return visits, social shares) using data-driven experimentation.
- • Exceptional storytelling and copywriting skills in English and at least one Indian language; able to craft crisp CTAs, error states, and gratification messages that feel native to Gen Z and millennial audiences.
- • Strong project-management muscle—comfortable juggling multiple campaigns, tight deadlines, and shifting priorities without dropping quality or compliance standards.
- • Deep fluency in analytics dashboards (Mixpanel, Amplitude, Tableau, or similar) and the ability to translate raw event data into actionable insights for creative teams.
- • Nice-to-have: hands-on experience with HTML5, CSS, or low-code interactive tools (Typeform, Ceros, Rive), plus a pop-culture obsession that spans K-dramas, IPL, and Bollywood gossip.
🏖️ Benefits
- • Work in the heart of Mumbai’s Bandra-Kurla Complex with panoramic sea-view offices, state-of-the-art AV labs, and unlimited gourmet coffee to fuel your creativity.
- • Access to a yearly learning wallet of ₹2 lakh for certifications, conferences, or courses in emerging tech, behavioral psychology, or storytelling—your growth, your choice.
- • Complimentary premium subscriptions to every major global streaming service plus early-bird access to JioStar originals before they drop—never miss a trending moment.
- • Flexible hybrid model (3 days in office, 2 days WFH) and a no-questions-asked mental-health day each quarter to keep your creative spark alive.
Skills & Technologies
Apache Spark
Onsite
About Jiostar Technologies Private Limited
Jiostar Technologies Private Limited is an Indian technology company delivering enterprise-grade digital transformation solutions. The firm specializes in cloud infrastructure, data analytics, cybersecurity, and AI-driven business applications for telecom, finance, and retail sectors. Its unified platform integrates IoT, edge computing, and API management to streamline operations and enhance customer engagement. Operating from Mumbai and Bengaluru, Jiostar serves large corporations seeking scalable, secure, and compliant technology stacks across India and emerging markets.
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