Assistant Manager- Pricing Revenue Strategy- Sports (GTM Narrative)

📋 Description

• • Own the end-to-end Go-To-Market narrative for JioStar’s marquee Sports portfolio—cricket, football, tennis, kabaddi and more—crafting the story that convinces India’s largest advertisers to invest their rupees on our TV and digital platforms instead of global video giants, social networks or emerging Retail Media Networks.
• • Translate complex viewership, engagement and brand-lift data into crisp, visually arresting PowerPoint and Excel deliverables that front-line sales teams can pitch with confidence in under ten minutes.
• • Build “counter-narratives” that systematically dismantle competitor claims—whether it’s reach, cost-per-completed-view, audience quality or sponsorship ROI—arming sellers with bullet-proof rebuttals and proof points.
• • Produce post-tournament evaluation decks that stitch together BARC, Comscore, Google Analytics, social listening and first-party JioCinema data to prove campaign effectiveness; highlight spikes in brand recall, purchase intent and share-of-voice that justify premium pricing.
• • Evangelize Sports as a long-term brand-building engine, not just a reach vehicle, by authoring thought-leadership pieces, client webinars and industry-panel talking points that position JioStar as the definitive voice in Indian sports marketing.
• • Partner daily with Sales, Viewership Supply, Custom Solutions, Pricing, Measurement, Product, Marketing, Distillery (creative) and Design to ensure every narrative is commercially sharp, visually consistent and technically feasible.
• • Run scenario-planning workshops that model revenue impact of different inventory bundles, pricing tiers and sponsorship packages across linear TV, CTV, mobile and web, ensuring every story has a profitable ending.
• • Maintain a living “playbook” of audience personas, regional consumption patterns and advertiser vertical insights that can be sliced and diced for bespoke pitches within hours, not days.
• • Track competitor GTM moves—new ad formats, pricing drops, creator partnerships—and feed insights into a quarterly “war-room” update that keeps leadership and sales one step ahead.
• • Champion an inclusive, high-energy culture where data geeks, sports fanatics and creative storytellers collaborate to turn India’s passion for sport into measurable business growth.
• • Present directly to C-suite clients and agency heads, translating your narrative into persuasive business cases that secure multi-crore deals and long-term partnerships.
• • Continuously experiment with new data sources—retail sales lift, footfall attribution, second-screen engagement—to future-proof our storytelling arsenal.