Assistant Manager - Research, Colors Marathi

📋 Description

• • Own the weekly heartbeat of Colors Marathi: craft data-rich performance snapshots, competitive benchmarking decks, and forward-looking content reviews that guide every primetime decision. You will turn terabytes of BARC and proprietary data into crisp, story-driven insights that the Programming, Marketing, and Sales teams can act on within hours—not days.
• • Be the bridge between numbers and narrative. After every new show launch or special event, you will run rigorous post-mortems that isolate what worked, what didn’t, and what needs to change next week. Your decks will be the single source of truth that executives quote in green-light meetings.
• • Master the art—and science—of scheduling. You will sit at the center of promo prioritization, FPC (Fixed Point Chart) updates, and real-time FCT (Free Commercial Time) allocation across SD & HD streams. When a last-minute cricket overrun threatens to cannibalize a high-impact fiction launch, you will re-cut the promo grid and negotiate the trade-offs before the 6 p.m. traffic log locks.
• • Translate consumer empathy into competitive advantage. Partner with top-tier research agencies to commission CHV (Content Health & Viewership) studies, ethnographic consumer visits, and brand-equity deep dives. You will distill hours of focus-group footage into two-slide takeaways that reshape character arcs, story beats, or marketing hooks.
• • Champion on-air promotions that cut through the clutter. You will own the weekly OAP calendar—balancing duration caps, creative rotations, and thematic priorities—while ensuring every promo lands within regulatory and brand-safety guidelines. When a festival special needs 15 extra seconds of FCT, you will find it without derailing the prime-time movie inventory.
• • Drive cross-functional agility. Sit shoulder-to-shoulder with Programming to lock weekly highpoints, with Marketing to sync digital-first teasers, and with Sales to unlock incremental revenue through strategic FCT upsell. Your Gantt charts and Slack threads will be the invisible glue that keeps 30+ stakeholders aligned.
• • Future-proof the slate through remake scouting. Evaluate Marathi adaptations of blockbuster formats, benchmarking cultural nuances, casting risks, and revenue upside. You will present go/no-go recommendations backed by data, not hunches.
• • Elevate agency partnerships from vendor to value-add. Write razor-sharp briefs, negotiate deliverables, and pilot new measurement tools (e.g., AI-driven sentiment heat maps) that give Colors Marathi an edge in the next ratings sweep.
• • Be the guardian of flawless execution. Whether it’s a 3 a.m. schedule change or a last-minute creative revision, your hyper-organized trackers and escalation protocols ensure nothing slips through the cracks.
• • Cultivate a culture of curiosity. Host fortnightly “Insight Jams” where interns, creatives, and ad-sales rookies dissect one surprising data anomaly. Your contagious enthusiasm will turn numbers into a shared language across the network.