Associate Director, Enterprise Marketing

Airwallex (UK) Limited

Job Overview

Location

US - San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• As the Associate Director, Enterprise Marketing at Airwallex, you will architect and own the end-to-end upmarket marketing motion for North America, designing the 0-to-1 enterprise marketing playbook that moves sophisticated prospects from first signal to closed-won revenue by combining ABM, field, and lifecycle strategies into a tightly orchestrated engine.
• You will lead the end-to-end upmarket strategy by building and iterating a predictable pipeline engine, design and scale ABM programs across priority accounts, own tiered event and field marketing portfolios (including flagship events and executive programs), partner with Enterprise Sales and SDR leadership to orchestrate pipeline motions, build integrated workflows for campaigns, own enterprise pipeline and revenue targets with KPIs and dashboards, and act as a senior cross-functional leader codifying best practices and coaching peers.
• You will join Airwallex’s Marketing team, the growth engine driving brand dominance and hyper-scale customer acquisition globally, operating in a high-octane, builder-focused environment that leverages data-driven insights and bold, creative strategies to disrupt and lead the global financial infrastructure market.
• In this role, you will have the opportunity to build foundational enterprise marketing motions from scratch, directly impact revenue and pipeline outcomes, scale successful strategies globally, work with world-class investors and clients, and grow your career as part of a mission-driven team shaping the future of global banking and payments.

🎯 Requirements

• 10+ years of B2B marketing experience, with substantial time spent in enterprise or upmarket segments at high-growth SaaS, fintech, or payments companies
• Proven 0-to-1 upmarket mastery, including having built or significantly scaled an enterprise marketing program from the ground up with direct accountability for pipeline and revenue targets
• Deep, hands-on experience architecting and running ABM programs targeting high-value accounts, including account tiering, buying group mapping, multi-channel orchestration, and personalization at scale
• Strong track record designing and executing tiered field and event portfolios, from large-scale conferences to intimate executive experiences that move specific deals and segments forward
• Demonstrated ability to partner tightly with Enterprise Sales and SDR teams, including experience directing SDR cadences, coordinating blitzes, and aligning on shared pipeline, conversion, and coverage goals
• High analytical and operational rigor: confident using Salesforce and marketing performance data to measure impact, refine targeting, and make data-driven trade-offs in programs and spend

🏖️ Benefits

• Opportunity to do the most ambitious work of your career at a company valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Sequoia, and Salesforce Ventures
• Work with a team of over 2,200 of the brightest and most innovative people in tech across 26 global offices, fostering accelerated learning and true ownership
• Build market-defining strategies as part of a high-octane marketing team that serves as the growth engine for brand dominance and hyper-scale customer acquisition
• Operate in a mission-driven environment that values founder-like energy, curiosity, first-principles thinking, and the use of AI to work smarter and solve problems faster
• Join a company empowering over 200,000 businesses worldwide with integrated financial solutions, including clients like Brex, Rippling, Qantas, and SHEIN
• Clear accountability for pipeline and revenue outcomes with the ability to architect and own end-to-end enterprise marketing motions from 0 to 1

Skills & Technologies

Junior

Onsite

Degree Required

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Airwallex (UK) Limited

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About Airwallex (UK) Limited

Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.

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