Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Operations
Date Posted
August 8, 2026
Full Job Description
đź“‹ Description
- • Build Google from scratch: account structure, campaign architecture, naming conventions, and testing frameworks designed to scale rather than to survive.
- • Own the scale path: take spend from its current low base to a major share of total paid budget, holding CAC and subscriber payback.
- • Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy.
- • Work with external agencies to build the YouTube creative engine: briefing, testing cadence, hook and format iteration, and a working point of view on what converts for a news product.
- • Own Google landing pages: build, test, and iterate on dedicated LPs.
- • Build the measurement foundation: conversion tracking, Enhanced Conversions, app + web attribution, incrementality testing, and reporting we actually trust.
- • Google is the primary lever, but not the only paid channel: experiment, test, and stand up campaigns on adjacent paid channels when the opportunity justifies the effort, with the same testing discipline and attribution rigour.
- • Partner cross-functionally with product, engineering, and analytics to ship what paid needs.
- • Report honestly and tactfully on performance, including when something isn't working.
🎯 Requirements
- • 5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app.
- • Proven scaling experience: you've taken an account from small to large, not just managed one that was already built.
- • Hands-on YouTube experience: you've scaled video, not just enabled it inside PMax.
- • Strong analytical instincts: comfortable in GA4, spreadsheets, and BI tools; you can tell signal from noise.
- • Creative fluency: you can brief video that performs and diagnose why an ad failed.
- • A bias to action: small team, large budget, quick learn-build-ship loops.
🏖️ Benefits
- • Competitive total rewards: A market-benchmarked base salary, calibrated to your location.
- • Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
- • Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
- • Keep growing: Access to professional development opportunities to keep expanding your skills and career.
- • Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Ground News
Ground News is a media technology company that provides a platform for analyzing and understanding news consumption. It aggregates news from a wide range of sources, categorizing them by political leaning and offering data-driven insights into media bias. The service allows users to see how different outlets are covering the same story, identify blind spots in their own news diet, and understand the broader media landscape. Ground News aims to foster media literacy and combat the effects of filter bubbles and echo chambers by empowering individuals with a more comprehensive and balanced view of current events. Their technology helps users navigate the complex world of news with greater clarity and awareness.
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