Associate Growth Manager (Web)

Codeway Dijital Hizmetler Anonim Şirketi

Job Overview

Location

Istanbul

Job Type

Full-time

Full Job Description

📋 Description

• Embark on a transformative journey as an Associate Growth Manager (Web) at Codeway, a globally recognized consumer tech powerhouse with over 400 million users worldwide. Since 2020, we have pioneered the development and scaling of over 60 mobile applications across diverse categories including creativity, productivity, wellness, language learning, and entertainment. Our flagship apps, such as Retake AI, Cleanup, Learna, and DramaPops, consistently lead their respective global categories. In 2024, our relentless pursuit of innovation, coupled with sharp data-driven execution and an unwavering focus on product and marketing excellence, propelled us to become the most downloaded app publisher on iOS. We are a dynamic collective of over 300 individuals spread across İstanbul and Barcelona, united by a shared ethos of curiosity, passion, trust, and ownership in every endeavor. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is the nexus where ambitious individuals achieve their life's best work, actively shaping the next generation of consumer tech and redefining the very essence of mobile applications.
• In this pivotal role, you will redefine the performance marketing landscape. Beyond the traditional analysis of data and optimization of campaigns, you will be an integral participant in creative ideation sessions, cultivate and manage global network relationships, and contribute significantly to strategic decisions that will sculpt Codeway's future vision. This is an opportunity to own the complete user acquisition funnel for a web product, driving its growth from conception to scaled success.
• You will claim 360-degree ownership of a web product's marketing strategy, meticulously executing end-to-end user acquisition initiatives. This involves a deep dive into understanding the product, its target audience, and the competitive landscape to formulate and implement effective growth strategies.
• A core responsibility will be managing the entire Creative Pipeline. This entails conceptualizing innovative ad creatives, formulating testable hypotheses, overseeing their implementation across various platforms, and providing constructive feedback to refine and enhance creative performance. Your ability to think outside the box and generate compelling ad concepts will be crucial.
• You will be entrusted with the management and optimization of marketing campaigns across a diverse range of networks, including but not limited to Google (Search, Display, YouTube), Meta, and TikTok. This requires a data-driven approach to ensure campaigns consistently achieve target Key Performance Indicators (KPIs) while scaling effectively.
• Cultivating and nurturing meaningful relationships with external partners and agencies will be paramount. You will manage collaborations with key ad networks such as Google Dublin, Meta London, and TikTok Dubai teams, fostering strong partnerships that drive mutual success.
• The role demands the proactive building and monitoring of Business Intelligence (BI) dashboards. These dashboards will serve as the foundation for deriving actionable insights, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize spend and maximize return on investment.
• Close collaboration with the product team is essential. You will work hand-in-hand to gain a profound understanding of user motivations, pain points, and behaviors, leveraging these insights to shape not only marketing strategies but also effective monetization approaches that align with user value.
• Beyond the defined responsibilities, you will be encouraged to take on additional duties to propel your product's growth. This means embracing creativity, thinking beyond the conventional boundaries of performance marketing, and applying innovative, out-of-the-box growth-hacking techniques to unlock new avenues for user acquisition and engagement.
• This position is ideal for an exceptional all-rounder who is adept with people, comfortable navigating complex data sets, possesses a proactive self-starter mentality unafraid of experimentation and learning from failure, capable of generating novel ad ideas, and deeply curious about all facets of growth. You will be empowered to make a tangible impact, contribute to strategic discussions, and grow your career within a fast-paced, innovative, and supportive environment.

🎯 Requirements

• 1+ years of performance marketing experience.
• Hands-on experience managing campaigns across Google Ads (Search, Display, YouTube, etc.), Meta, TikTok, LinkedIn, and RTB platforms.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills, with a strong command of written and verbal English.

🏖️ Benefits

• Accredited "BEST WORKPLACES" environment, ranked first among all workplaces.
• Competitive compensation package and meal compensation.
• Full health benefits including unlimited private health insurance and HPV vaccine coverage.
• Support for pet adoption, including primary healthcare expenses, vaccinations, and microchip costs for the first year.
• Comprehensive well-being support through Meditopia partnership, offering psychological counseling, dietitian, personal trainer, and more.
• Flexible schedule, unlimited vacations, and a focus on productivity over strict hours.

Skills & Technologies

iOS

Junior

Onsite

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Codeway Dijital Hizmetler Anonim Şirketi

Visit Website

About Codeway Dijital Hizmetler Anonim Şirketi

Codeway is a Turkish mobile app studio that develops and publishes consumer utility and entertainment applications. Founded in 2019 and headquartered in Istanbul, the company creates AI-driven tools, hyper-casual games and lifestyle apps distributed globally on iOS and Android. Its portfolio includes face animation, photo enhancement, chatbot and casual gaming titles that have reached hundreds of millions of downloads. Codeway handles end-to-end product development, growth marketing and data analytics in-house, operating a subscription-based revenue model across multiple apps while continuously testing new concepts and optimizing user engagement metrics.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.