Growth Marketing Lead

Anima App Ltd.

Job Overview

Location

London, UK

Job Type

Full-time

Full Job Description

📋 Description

• As the Growth Marketing Lead at Anima App Ltd., you will be instrumental in shaping and executing the company's end-to-end demand generation strategy, playing a pivotal role in our mission to revolutionize healthcare through precision medicine.
• This is a high-ownership position where you will be responsible for designing and implementing comprehensive growth initiatives across multiple channels, including events, content marketing, strategic partnerships, and product-led growth (PLG) strategies.
• Your primary objective will be to build and scale robust growth loops, sophisticated automations, and efficient workflows that consistently drive qualified leads and deliver measurable Return on Investment (ROI).
• You will operate at the critical intersection of marketing, product, and customer success teams, architecting innovative experiments, developing automated processes, and crafting compelling creative campaigns designed to convert prospects into loyal customers.
• This role demands a deep commitment to data-driven decision-making and experimentation. You will leverage these tools extensively to uncover new growth opportunities, refine our Ideal Customer Profile (ICP) definitions, and optimize targeting strategies for maximum impact.
• A significant aspect of your role will involve direct engagement with our customers. You will be responsible for developing bold event strategies, compelling storytelling initiatives, impactful social media campaigns, and a powerful ambassador engine that transforms satisfied users into enthusiastic public champions for Anima.
• You will be empowered to take full ownership of the growth funnel, from defining key metrics and establishing attribution models to executing campaigns and analyzing their performance.
• The ideal candidate will possess a strong analytical mindset, capable of understanding the intricate connections between various growth levers – from traditional channels like events and email to modern approaches like PLG and referral programs – and integrating them into a cohesive, self-sustaining growth engine.
• You will be expected to meticulously track ROI, ensure accurate attribution, and skillfully extract meaningful insights from complex data sets to inform strategic decisions.
• Creativity is paramount. You will be tasked with crafting engaging campaigns that not only educate and inspire our target audience but also effectively convert them into active users and advocates.
• This role is for an individual who thrives in dynamic, fast-paced environments and is energized by ambiguity, viewing it as an opportunity for innovation and exploration.
• You will have the autonomy to experiment rapidly, iterate on successful strategies, and build automated systems to compound growth efficiently.
• Collaboration will be key, working closely with cross-functional teams to align growth efforts with broader company objectives and product development.
• You will contribute to defining and refining Anima's brand voice and messaging, ensuring it resonates deeply with our target audience and effectively communicates the transformative value of our precision medicine platform.
• The opportunity to work on high-impact initiatives that directly contribute to saving lives and improving patient outcomes is at the core of this role.
• You will be at the forefront of applying AI tools to enhance growth marketing efforts, enabling a single marketer to achieve the output of multiple individuals and drive rapid organizational growth.
• This position offers unparalleled opportunities for professional development and career advancement within a rapidly scaling, mission-driven organization.
• You will be responsible for managing and optimizing marketing budgets to ensure maximum ROI and efficient allocation of resources.
• Developing and executing a content strategy that supports demand generation and thought leadership will be a key responsibility.
• Building and nurturing relationships with strategic partners to unlock new growth channels and opportunities will be essential.
• You will be expected to stay abreast of the latest trends and technologies in growth marketing, AI, and healthcare technology to maintain a competitive edge.
• The role requires a proactive approach to identifying and mitigating potential risks in growth strategies.
• You will contribute to the overall strategic planning of the marketing department, providing insights and recommendations based on market analysis and performance data.
• Ultimately, you will be the driving force behind Anima's growth, ensuring our innovative healthcare solutions reach the patients and providers who need them most.

🎯 Requirements

• 3-6 years of experience in growth, demand generation, or lifecycle marketing within a high-growth B2B SaaS or Product-Led Growth (PLG) environment.
• Proven track record of designing, executing, and iterating on structured experiments to drive measurable growth, coupled with experience building automations and workflows to compound results.
• Demonstrated ability to develop and execute multi-channel campaigns (e.g., events, content, email, partnerships, automations) with a clear focus on measurable ROI.
• Strong analytical and systems-thinking skills, with the ability to understand complex growth engines, rigorously track ROI, and perform attribution analysis.
• Customer-obsessed mindset with a proven ability to uncover deep user motivations and pain points to inform precise positioning, messaging, and ICP design.
• Technically curious with experience in or a strong desire to learn SQL, Python, JS, or advanced Excel for data exploration, attribution, and reporting; experience with growth tools such as HubSpot, Clay, Lemlist, Zapier, GA4, and Mixpanel is a plus.

🏖️ Benefits

• High ownership and pivotal role in a mission-driven company with a direct impact on saving lives.
• Opportunity to build scalable growth systems, automations, and workflows from the ground up.
• Collaborative environment working at the intersection of marketing, product, and customer success.
• Continuous learning and development opportunities, including upskilling in technical tools and data analysis.
• Competitive salary and potential for equity in a rapidly scaling startup.
• Flexible working arrangements and a supportive company culture.
• The chance to work with cutting-edge AI and healthcare technology.
• Generous holiday allowance and other standard employee benefits.

Skills & Technologies

Python

JavaScript

Senior

Onsite

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Anima App Ltd.

Visit Website

About Anima App Ltd.

Anima App Ltd. provides a design-to-code platform that converts Figma, Adobe XD and Sketch prototypes into developer-friendly HTML, React and Vue code. Founded in 2017 and headquartered in Tel-Aviv, the company enables designers to export responsive, interactive components while maintaining fidelity to original designs. Its technology parses design layers, applies auto-layout rules, and generates clean code that engineers can customize, aiming to reduce manual handoff time and accelerate product development cycles for digital teams.

View Company Profile