Associate Manager, Consumer Integrated Marketing - Strategic Bets

📋 Description

• • As an Associate Manager for Consumer Integrated Marketing, you will play a pivotal role in shaping and executing marketing strategies for DoorDash's "Strategic Bets" portfolio. This is a unique opportunity to operate at the forefront of innovation, developing and launching integrated marketing campaigns for new and evolving consumer use cases that go beyond traditional delivery.
• • You will be responsible for overseeing the strategic direction and go-to-market execution for 2-3 key strategic bets, ensuring they resonate with consumers and drive significant business impact. This involves a deep understanding of both delivery and non-delivery based applications of DoorDash's services.
• • Your role will encompass the entire marketing campaign lifecycle, from crafting compelling creative and strategic briefs to defining overarching marketing strategies, managing the go-to-market deployment, and meticulously reporting on campaign performance.
• • A core aspect of this position is fostering strong cross-functional alignment. You will collaborate closely with diverse teams including sales, strategy & operations, marketing specialists (CRM, paid media, creative), and analytics to ensure cohesive execution and maximize campaign effectiveness.
• • You will be instrumental in developing bespoke marketing strategies tailored to specific product initiatives. Furthermore, you will be tasked with scaling successful strategies to help the team achieve product-market fit and drive adoption.
• • A data-first approach is paramount. You will set clear, measurable goals for all campaigns and continuously optimize marketing efforts against these objectives. The ultimate aim is to improve profitability, increase volume, and drive new customer acquisition for DoorDash.
• • This role demands a high degree of ownership and the ability to manage complex projects with a keen eye for detail. You will be expected to maintain a strong pulse on business performance, providing regular status updates and ensuring the cross-functional marketing team is aligned with quarterly and annual goals.
• • You will leverage your expertise to build consensus among large, cross-functional teams, demonstrating strong communication and presentation skills to articulate campaign progress and performance to senior leadership, external partners, and internal stakeholders.
• • The ideal candidate possesses an entrepreneurial spirit, thriving in environments where they can tackle ambiguous problems, build solutions from the ground up, and innovate creatively, often with limited resources.
• • You will contribute to DoorDash's mission of growing and empowering local economies by connecting consumers with businesses in new and exciting ways through strategic marketing initiatives.
• • This role offers the chance to work on high-impact projects that have the potential to redefine how consumers interact with DoorDash, driving growth and expanding market share in innovative areas.
• • You will be a key player in translating business objectives into actionable marketing plans, ensuring that marketing efforts directly contribute to the company's broader strategic goals.
• • The position requires a proactive and agile mindset, capable of adapting to the fast-paced and ever-evolving landscape of the tech and delivery industry.
• • You will gain invaluable experience in integrated marketing, brand strategy, product marketing, and cross-functional leadership within a leading technology company.
• • Your contributions will directly influence the success of DoorDash's "Strategic Bets," helping to solidify the company's position as a comprehensive platform for local commerce.
• • This role is ideal for a marketer who is passionate about innovation, driven by data, and excels at building relationships and driving results through collaborative efforts.
• • You will be responsible for ensuring that marketing campaigns are not only creative and engaging but also highly effective in achieving measurable business outcomes, such as customer acquisition, retention, and revenue growth.
• • The opportunity to influence the strategic direction of new product initiatives and marketing programs within a rapidly growing company is a significant aspect of this role.
• • You will be a champion for the consumer, ensuring that all marketing efforts are aligned with consumer needs and preferences, while also driving business objectives for DoorDash and its partners.
• • This position offers a dynamic work environment where you can continuously learn, grow, and make a tangible impact on the future of DoorDash's consumer offerings.