Associate Marketing Manager, G-Series Paid Media

DexCom, Inc.

Job Overview

Location

Remote California

Job Type

Full-time

Full Job Description

📋 Description

• As an Associate Marketing Manager for G-Series Paid Media at DexCom, you will play a pivotal role in advancing the company’s mission to transform diabetes management and expand into broader consumer health technology by executing data-driven, full-funnel DTC media campaigns that drive awareness, engagement, and conversion across diverse channels.
• You will support the planning, execution, and optimization of paid media campaigns across TV, CTV, audio, programmatic, native, endemic, paid social, paid search, point of care, and emerging platforms, ensuring alignment with brand goals and performance targets while maintaining compliance with medical, legal, and regulatory standards.
• You will manage DTC trade and retail media activations by collaborating with internal trade and sales teams and external partners to execute in-store pharmacy and retail initiatives, including campaign setup, QA, tracking validation, and budget pacing to ensure media investments are on track and delivering measurable ROI.
• You will work closely with the media agency to enforce disciplined optimization, design thoughtful tests, ask data-informed questions, and ensure accountability through rigorous performance analysis and clear communication of insights to stakeholders and leadership.
• You will analyze campaign performance across channels, audiences, and formats, transforming complex datasets into actionable recommendations, supporting first-party data usage and audience segmentation, and contributing to ongoing optimization efforts that improve efficiency and effectiveness of media spend.
• You will collaborate with creative, digital, analytics, and external agencies to bring high-impact creative activations and strategic partnerships to life, while staying current on media trends and emerging platforms to propose innovative, performance-rooted ideas.
• You will participate in the medical, legal, and regulatory (MLR) review process for all DTC media campaigns, managing routing, timelines, feedback coordination, and compliance to ensure all marketing materials meet stringent healthcare advertising standards.
• You will operate within a mission-driven, high-performing DTC Marketing team at DexCom, a global leader in continuous glucose monitoring (CGM) that is evolving into a consumer health technology company, where your work directly contributes to improving health outcomes for millions of people worldwide.
• You will gain hands-on experience in performance marketing, media analytics, cross-functional collaboration, and regulated industry marketing, positioning yourself for accelerated growth into strategic media planning, audience strategy, or marketing leadership roles within a fast-growing, innovative organization committed to employee development and purpose-driven impact.

🎯 Requirements

• Bachelor’s degree and 3–5 years of experience in marketing, strategy, analytics, or a related field, with demonstrated interest in media, performance marketing, or data-driven decision-making.
• Strong analytical skills and comfort diving into performance data, asking smart questions, challenging assumptions, and transforming complex data into clear insights and actionable recommendations.
• Detail-oriented and organized, capable of managing both administrative execution (e.g., campaign setup, QA, tracking validation) and higher-level strategic thinking in fast-paced, regulated environments.
• Collaborative, thoughtful communicator eager to take on greater ownership and leadership over time, with comfort working cross-functionally with creative, digital, analytics, and external agencies.
• Familiarity with or eagerness to learn about the trade and pharmacy landscape, and ability to support DTC trade and retail media activations in partnership with internal and external stakeholders.
• Comfort operating in regulated or complex environments; healthcare experience is a plus but not required.

🏖️ Benefits

• A front row seat to life-changing CGM technology and access to DexCom’s brave #dexcomwarriors community, connecting you directly to the real-world impact of your work.
• A supportive, high-performing team that values rigor, curiosity, and smart risk-taking, fostering a culture of continuous learning and innovation.
• A full and comprehensive benefits program, including health, wellness, and financial protections designed to support employees and their families.
• Growth opportunities on a global scale within a rapidly expanding consumer health technology leader.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement to support ongoing professional advancement.
• An exciting, innovative, industry-leading organization committed to its employees, customers, and the communities it serves, with a clear mission to improve human health on a global scale.

Skills & Technologies

Junior

Remote

Degree Required

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DexCom, Inc.

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About DexCom, Inc.

DexCom, Inc. develops, manufactures, and distributes continuous glucose monitoring (CGM) systems for diabetes management. Its sensors, transmitters, and software provide real-time glucose data to patients and healthcare providers. The company serves insulin-intensive diabetes populations worldwide.

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