Associate, Social Media

📋 Description

• • Be the creative engine behind Active Minds’ national social voice, producing at least two original posts per week that reach millions of young adults on TikTok, Instagram, Facebook, X, Threads, and YouTube. You will concept, write, design, and publish scroll-stopping content that turns complex mental-health topics into relatable, shareable moments.
• • Own the day-to-day heartbeat of our channels by checking messages, replying to comments, and jumping into conversations within minutes—not hours. Your empathetic, on-brand tone will make every follower feel seen, valued, and more willing to seek help or take action.
• • Translate big-picture campaigns into a living, breathing content calendar that is updated bi-weekly in ClickUp. You will map posts to program launches, awareness days, and cultural moments so that our feed always feels timely, intentional, and youth-driven.
• • Spot emerging trends, sounds, and formats before they peak and pitch them to the team with clear tie-ins to mental-health messaging. Whether it’s a TikTok dance that can carry a stigma-busting caption or a viral meme template that can be re-skinned for self-care tips, you’ll decide what’s worth chasing and how to adapt it safely.
• • Measure what matters. At month-end you will pull Sprout Social analytics, surface insights on reach, saves, shares, and sentiment, and package findings into a concise report that helps program managers prove ROI and refine strategy.
• • Collaborate cross-functionally with every department—education, development, policy, and chapters—to turn their priorities into thumb-stopping content. You will intake requests through a simple form, triage urgency, and deliver assets or feedback within 48 hours.
• • Co-mentor our Social & Digital Media Intern alongside the Senior Associate, providing weekly 1:1 guidance, editing reels, and reviewing copy so the next generation of creators leaves with portfolio-ready work and a deeper understanding of mental-health communications.
• • Occasionally step in front of the camera yourself, becoming a trusted face that destigmatizes therapy, celebrates help-seeking, and showcases real stories from our chapter network. Comfort on screen is essential; authenticity is non-negotiable.
• • Experiment with short-form video editing in CapCut, Premiere Rush, or Canva, turning raw clips from campus events, expert interviews, or peer testimonials into polished 15- to 60-second stories optimized for each platform’s algorithm.
• • Support larger digital campaigns—like Send Silence Packing® tour takeovers or A.S.K. suicide-prevention pushes—by creating platform-specific assets, countdown stories, and live-tweet threads that drive traffic to resources and action pages.
• • Champion accessibility and equity in every post: alt-text, captions, trigger warnings, and inclusive language are not afterthoughts but foundational to how we show up for BIPOC, LGBTQ+, and disabled youth.
• • Stay agile. When news breaks or a mental-health crisis trends, you will quickly consult with the Manager, Digital Media & Communications to craft sensitive, factual responses that position Active Minds as a credible, compassionate leader.
• • Contribute to a culture of experimentation by A/B testing post times, caption lengths, and creative styles, then sharing learnings in a monthly “What’s Working” Slack thread so the entire org levels up.
• • Protect our community by flagging harmful comments, misinformation, or crisis language to our trained staff for escalation, ensuring our channels remain safe, supportive spaces.
• • Bring your whole self to work. We celebrate radical authenticity, so whether you’re neurodivergent, first-gen, or a proud cat-parent, your lived experience is an asset that enriches our storytelling and deepens trust with followers.