B2B Marketing & Communications Manager (m/w/d)

Carwow Ltd

Job Overview

Location

Munich

Job Type

Full-time

Full Job Description

📋 Description

• As a B2B Marketing & Communications Manager at Carwow Ltd, you will play a pivotal role in shaping the brand’s presence and impact within the automotive B2B sector across Europe. Your work will directly contribute to strengthening Carwow’s position as a market leader by driving targeted marketing initiatives that support dealers, manufacturers, and partners in navigating the evolving car buying and selling journey.
• You will independently manage and evolve Carwow’s LinkedIn presence, overseeing content creation, editorial planning, and audience engagement to enhance brand visibility and thought leadership among key B2B stakeholders, while ensuring consistent messaging aligned with the company’s mission to digitalize the car exchange experience.
• You will coordinate end-to-end marketing projects across all B2B product lines, acting as a central hub for campaign alignment, ensuring that messaging, creatives, and outreach efforts are synchronized and effective across touchpoints.
• You will play an integral role in the planning, organization, and execution of B2B events — including sponsorships of external industry gatherings and the development of proprietary Carwow event formats — managing logistics, stakeholder coordination, and on-site support to maximize lead generation and brand exposure.
• You will lead the conceptual development of marketing creatives, translating campaign strategies into compelling visual and written assets for use in presentations, sales enablement materials, newsletters, customer mailings, magazine contributions, whitepapers, and case studies that resonate with automotive industry professionals.
• You will produce high-quality sales and presentation materials for client meetings and event speaking engagements, supporting the sales team with polished, data-informed collateral that communicates Carwow’s value proposition clearly and persuasively.
• You will assist in press relations activities, including media monitoring, press release drafting, and journalist outreach, while contributing to marketing reporting and analysis to track campaign performance and inform future strategy.
• You will support the broader marketing team in day-to-day operational tasks, fostering collaboration and agility in a fast-paced, startup environment where initiative and adaptability are highly valued.
• You will join a mission-driven, innovative team at Carwow, a company that has transformed from a pure vehicle valuation platform into one of Europe’s largest online automotive marketplaces, backed by strong financial performance and strategic acquisitions like Autovia (AutoExpress and Evo), which have expanded its reach to over 10 million YouTube subscribers, 1.2 million magazine sales, and 350 million annual online readers.
• You will work within a dynamic, international environment with close ties to Carwow’s London headquarters, benefiting from cross-border collaboration and exposure to global best practices in B2B marketing and automotive technology.
• You will experience a steep learning curve in a high-growth startup setting, where your ideas are not only welcomed but expected to be executed — offering significant opportunities for personal and professional development in marketing strategy, content creation, event management, and stakeholder communication.

🎯 Requirements

• Fluent proficiency in both German and English, as both languages are essential for daily communication, content creation, and stakeholder engagement in a bilingual work environment.
• Demonstrated experience or strong interest in LinkedIn content creation, editorial planning, or social media management within a B2B context, including the ability to craft engaging, professional posts that drive visibility and interaction.
• Proven ability to plan, organize, or support events — whether external sponsorships or internal formats — with attention to logistics, timing, and stakeholder coordination.
• Experience in creating marketing collateral such as sales decks, presentations, newsletters, whitepapers, case studies, or magazine articles, ideally within the automotive, technology, or B2B sectors.
• A proactive, can-do mindset with the ability to work independently, take ownership of tasks, and thrive in a fast-paced, ambiguous startup environment.
• Strong creative thinking combined with structured work habits, enabling you to generate innovative ideas and see them through to successful execution.

🏖️ Benefits

• Be part of a dynamic, mission-driven team focused on establishing Carwow as the leading automotive marketplace in Germany, with real impact on how vehicles are bought, sold, and leased across Europe.
• Enjoy regular team events, premium espresso, free beverages, healthy muesli, and fresh fruit — fostering a vibrant and supportive office culture in the heart of Munich.
• Benefit from a steep learning curve that accelerates both personal and professional growth, with significant responsibility and autonomy from day one.
• Access extensive opportunities for shaping your role and career in a rapidly scaling startup, with exposure to international teams and cross-functional projects.
• Collaborate with an international team based in London, gaining insights into global marketing strategies and automotive industry trends.
• Work in a modern, relaxed, and inclusive workplace in central Munich, where diversity, fairness, and transparency are core to the company’s values and hiring practices.

Skills & Technologies

Onsite

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Carwow Ltd

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About Carwow Ltd

Carwow is a UK-based online platform that allows consumers to compare new-car offers from franchised dealers and buy or lease vehicles digitally. Founded in 2010, it aggregates dealer pricing, facilitates vehicle ordering, and provides financing and leasing options. The company also offers trade-in valuations and home delivery services, while charging partner dealerships a fee for completed sales. Headquartered in London, Carwow operates in the United Kingdom and several European markets, aiming to simplify the car-buying process through technology and transparent pricing.

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