B2B Marketing Lead, APAC

OpenAI, Inc.

Job Overview

Location

Singapore

Job Type

Full-time

Full Job Description

📋 Description

• OpenAI is at the forefront of AI research and deployment, dedicated to ensuring that artificial general intelligence benefits all of humanity. As we expand our global reach and impact, we are seeking a highly skilled and strategic B2B Marketing Lead for the Asia-Pacific (APAC) region, based in Singapore. This pivotal leadership role is designed for a seasoned, full-stack B2B marketer with exceptional regional acumen. You will be instrumental in building and scaling foundational marketing capabilities, driving impactful programs, and ultimately contributing to significant revenue growth and fostering long-term trust across diverse APAC markets.
• In this capacity, you will be responsible for conceptualizing, developing, and executing comprehensive B2B marketing strategies tailored to the unique dynamics of the APAC region. Your efforts will be crucial in supporting the adoption of OpenAI's enterprise solutions, fostering partner-led growth initiatives, and engaging with developer-adjacent business audiences. This role demands a deep understanding of sales-led go-to-market (GTM) strategies, the ability to navigate complex stakeholder landscapes, and the skill to translate global marketing visions into locally resonant and effective execution across multiple countries.
• A core aspect of your role will be to lead the strategic development and tactical execution of B2B marketing initiatives. This includes orchestrating full-funnel programs that span field marketing, content creation, customer advocacy, impactful events, and strategic partner marketing. You will work collaboratively and cross-functionally, forging strong partnerships with our GTM teams, Partnerships, Product Marketing, Communications, and Global Affairs departments. This integrated approach is essential for delivering cohesive programs that directly support enterprise adoption and drive robust pipeline growth.
• A key challenge and opportunity will be to translate OpenAI's global B2B narratives and product launches into regionally relevant, market-specific campaigns. This requires a nuanced understanding of priority APAC markets, such as India, Korea, Japan, Australia and New Zealand (ANZ), and Southeast Asia, ensuring that our messaging and strategies resonate with local business contexts and customer needs.
• You will be tasked with establishing and refining robust regional marketing operating rhythms. This encompasses overseeing planning cycles, managing agency relationships, diligently overseeing budget allocation and expenditure, and implementing rigorous performance measurement frameworks to track and report on campaign effectiveness. This operational excellence will be critical for ensuring efficient and impactful marketing operations.
• As the primary regional voice for APAC B2B marketing, you will be expected to bring invaluable market insights, a deep understanding of customer perspectives, and a keen awareness of local nuances into global strategy discussions. Your input will directly influence the evolution of our worldwide B2B marketing efforts, ensuring they are informed by regional realities.
• Furthermore, you will play a crucial role in building and scaling foundational B2B marketing capabilities within the region. This proactive approach will not only address current needs but also lay the groundwork for future team growth and specialization, ensuring OpenAI is well-equipped to meet the evolving demands of the APAC market.
• This role offers a unique opportunity to shape the B2B marketing landscape for a category-defining company in one of the world's most dynamic economic regions. You will be empowered to innovate, lead, and make a tangible impact on OpenAI's global success.

🎯 Requirements

• 10+ years of progressive experience in B2B or integrated marketing, with a strong preference for experience within the technology, platform, or high-growth sectors.
• Proven success in building and executing end-to-end B2B marketing programs that effectively support enterprise or partner-led go-to-market motions across multiple international markets or a broad region.
• Deep understanding of APAC enterprise buying dynamics, including the critical roles of trust, regulatory environments, the influence of local partners, and the importance of region-specific proof points and case studies.
• Demonstrated ability to operate effectively at both strategic and tactical levels, navigating fast-paced, often ambiguous, and rapidly evolving business environments.
• Extensive experience collaborating closely with Sales, GTM, Partnerships, Product Marketing, and Communications teams within a matrixed organizational structure.
• Exceptional communication, collaboration, and stakeholder management skills, with a proven ability to influence and build relationships across diverse cultures and geographies.

🏖️ Benefits

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunities for professional development and continuous learning.
• Collaborative and innovative work environment with a mission-driven team.

Skills & Technologies

Senior

Onsite

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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