B2C Marketing (part-time) Intern

📋 Description

• • Assist in building and executing B2C marketing campaigns to attract top talent to sign up on Clera’s AI-powered talent platform
• • Support paid social media advertising campaigns on Meta, TikTok, and other consumer-facing channels targeting job seekers and tech talent
• • Create engaging social media content tailored to the US talent community, including posts, stories, and reels designed to drive signups
• • Write and edit blog posts, newsletters, and other content aimed at increasing awareness and engagement among potential users
• • Help manage and grow Clera’s social media presence across platforms by scheduling posts, responding to comments, and monitoring trends
• • Support community-building initiatives including virtual events, webinars, and AMAs to foster engagement and retention among talent users
• • Gather, synthesize, and report user feedback from the talent community to inform product and marketing improvements
• • Track and analyze key B2C metrics including signups, activation rates, user engagement, and referral conversions
• • Run A/B tests on landing pages, email campaigns, and ad creatives to optimize conversion rates and user acquisition efficiency
• • Use data insights to identify high-performing channels and recommend strategies to double down on successful tactics
• • Collaborate directly with the founding team to test new marketing hypotheses and iterate quickly in a fast-paced startup environment
• • Contribute to the development of messaging that resonates with tech talent and positions Clera as a leading AI talent agent
• • Monitor competitor marketing efforts and industry trends to inform campaign strategy and content direction
• • Ensure all marketing materials align with Clera’s brand voice and mission of connecting top talent with innovative companies
• • Participate in weekly planning and review sessions to align on goals, share results, and adjust tactics based on performance
• • Maintain organized documentation of campaign performance, content calendars, and user feedback for team-wide transparency
• • Contribute to the creation of referral programs and incentive structures to encourage organic growth among existing users
• • Work independently with minimal supervision while proactively seeking feedback and direction from the founding team
• • Adapt quickly to changing priorities and emerging opportunities in the competitive AI and talent acquisition space
• • Maintain strong written communication skills in English across all marketing outputs, from casual social posts to polished newsletters
• • Ensure all marketing activities comply with platform guidelines and data privacy standards for user acquisition
• • Help identify and pilot new B2C channels or tactics to expand reach beyond current platforms
• • Contribute to the development of user personas and journey maps based on real-world interaction data
• • Support the integration of marketing data with internal tools to improve tracking and reporting accuracy
• • Represent Clera in online talent communities and forums to build brand credibility and trust
• • Maintain a results-oriented mindset focused on measurable impact rather than activity volume
• • Stay current on consumer behavior trends in the tech job market and apply insights to campaign design