Brand Activation & Recruitment Associate

ALX Africa

Job Overview

Location

Casablanca, Morocco

Job Type

Full-time

Full Job Description

📋 Description

• The Brand Activation & Recruitment Associate at ALX Africa plays a pivotal role in advancing the organization’s mission to empower 2 million Africans with sustainable tech careers by 2030. This role bridges brand visibility and recruitment outcomes by executing high-impact, on-the-ground and digital activation strategies that directly contribute to learner acquisition in Morocco, ensuring ALX’s presence is felt in schools, campuses, and communities where future tech leaders are nurtured.
• The person will drive awareness, engagement, and conversion through end-to-end management of brand activation initiatives, including planning and executing offline events such as school presentations, campus tours, and information sessions; representing ALX at public events with professionalism and energy to capture high-quality leads; supporting ambassador and community-led activation efforts; and coordinating logistics to ensure brand consistency and seamless execution across all touchpoints.
• In digital recruitment support, the associate will assist in executing social media and online campaigns, adapt content for local Moroccan audiences under marketing guidance, monitor engagement and funnel metrics to identify trends, and proactively suggest data-informed improvements to optimize performance and reach.
• For lead nurturing and conversion, the role involves following up with prospective learners via calls, messages, and email; supporting structured nurturing workflows; ensuring timely, personalized responses to inquiries; and maintaining a positive learner experience throughout the recruitment journey to maximize conversion rates.
• The associate will identify, onboard, and manage user-generated content (UGC) creators and affiliate-style collaborators, aligning their output with ALX brand guidelines and performance goals; tracking creator metrics such as reach, engagement, and conversion; optimizing partnerships based on results; and cultivating a sustainable, high-performing advocacy network that amplifies ALX’s mission authentically.
• In data tracking and reporting, the associate will maintain accurate recruitment dashboards, analyze campaign performance and activation ROI, identify patterns in engagement and conversion to inform future strategy, and deliver structured weekly reports with actionable insights and recommendations to stakeholders.
• Cross-functional collaboration is essential: the associate will work closely with the Recruitment & Marketing Specialist to align activation with campaign objectives; coordinate with the LCE (Learner Experience) team to ensure messaging consistency and learner journey alignment; and support other verticals as needed to uphold strong, unified brand execution across ALX Morocco’s operations.
• ALX Africa is a non-profit organization under the ALX Foundation, dedicated to unlocking Africa’s digital future by providing world-class tech skills training and career acceleration programs. With hubs in 8 African cities and growing, ALX equips young professionals with in-demand tech skills in software engineering, data science, and cybersecurity through rigorous coursework, industry partnerships, and hands-on projects, fostering a lifelong community of innovators, entrepreneurs, and business leaders.
• The role offers significant growth potential: the associate will develop mastery in end-to-end campaign management, data-driven decision-making, stakeholder engagement, and community activation — building a foundation to advance into future Lead or Specialist roles while contributing directly to a mission that shapes Africa’s technological and economic trajectory.

🎯 Requirements

• 3–5 years of experience in marketing, brand activation, recruitment, or program management, preferably within education, youth, or tech ecosystems.
• Proven ability to independently manage projects from planning to execution with minimal day-to-day supervision, demonstrating strong organizational and prioritization skills.
• Experience organizing offline events and activation campaigns, including school presentations, campus tours, and information sessions, with comfort working in fast-paced, mission-driven environments.
• Data-driven mindset with proficiency in Excel or similar tools for reporting and analysis, coupled with familiarity with digital marketing platforms and social media tools.
• Strong communication and presentation skills, excellent stakeholder engagement abilities, and fluency in both English and French (written and spoken).
• Embodies ALX’s core values: Courage, Humility, Adventure, Initiative, and Resilience — taking ownership, proposing bold ideas, learning from feedback, and maintaining composure under pressure.

🏖️ Benefits

• Hybrid work model combining remote flexibility with required in-person presence at the ALX hub in Casablanca, enabling work-life balance while ensuring meaningful on-the-ground engagement.
• Opportunity to contribute to a mission-driven organization aiming to empower 2 million Africans with sustainable tech careers by 2030, offering deep purpose and impact.
• Professional growth pathway toward future Lead or Specialist roles in brand activation, recruitment, or marketing within a rapidly scaling pan-African tech education network.
• Access to a vibrant, pan-African network of expert instructors, industry partners, and a lifelong community of tech professionals fostering continuous learning and collaboration.
• Exposure to cutting-edge tech education programs in software engineering, data science, and cybersecurity, enhancing industry knowledge and credibility.
• Supportive, values-driven culture that encourages initiative, feedback, and bold thinking — where ownership and creativity are rewarded and nurtured.

Skills & Technologies

Design

Junior

Remote

Degree Required

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ALX Africa

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About ALX Africa

ALX Africa is a pan-African technology training provider delivering software engineering and data science bootcamps to early-career talent across the continent. Founded in 2020 and headquartered in Mauritius, it combines project-based curricula, mentorship, and employer partnerships to prepare graduates for roles in the global tech industry. The company operates in more than fifteen countries, emphasizing scalable digital infrastructure, remote collaboration, and inclusive access to high-growth careers. ALX Africa is backed by the African Leadership Group and maintains close ties with the Mastercard Foundation to expand its scholarship programs and job placement networks.

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