Brand Design Lead

Roofr Inc.

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Roofr is seeking a dynamic and experienced Brand Design Lead to spearhead our visual identity across all brand and marketing endeavors. This is a pivotal, hands-on leadership role where you will not only be responsible for day-to-day design execution but also for setting the creative vision, optimizing design processes, and elevating the overall creative output of the company as we continue our rapid scaling.
• As the creative owner, you will be instrumental in defining, evolving, and rigorously enforcing Roofr’s visual design strategy. This encompasses ensuring unwavering consistency, exceptional quality, and inherent scalability across all digital and print channels. Your work will directly impact how Roofr is perceived in the market, making it crucial to maintain a cohesive and compelling brand presence.
• You will be a key collaborator, partnering closely with cross-functional teams including Marketing, Product, Sales, and Senior Leadership. This collaboration will involve brainstorming innovative ideas, developing strategic creative concepts, and delivering high-impact design solutions that align with Roofr’s business objectives and brand voice.
• This role demands end-to-end design execution for a diverse array of assets. Your responsibilities will span the creation of engaging web pages, polished presentations, impactful sales collateral, eye-catching social media graphics, comprehensive brand campaigns, informative newsletters, and potentially even physical signage. The breadth of this work requires a versatile designer capable of adapting to various formats and objectives.
• You will serve as the primary point of contact for all design-related matters. This includes managing the intake of design requests, meticulously prioritizing tasks based on business impact and urgency, establishing realistic timelines, and developing clear, concise creative briefs that guide the design process effectively.
• A core function of this role is translating strategic direction and overarching business goals into thoughtful, high-quality design work. Every piece of creative output must not only be visually appealing but also strategically aligned with Roofr’s brand identity and unique voice, ensuring that our visual communication reinforces our market position.
• You will leverage your expertise in industry-standard design tools, primarily Figma and the Adobe Creative Suite, to bring creative concepts to life. A deep understanding of typography, layout principles, color theory, and visual hierarchy is essential for producing sophisticated and effective designs.
• Leading design reviews and managing revision cycles will be a significant part of your responsibilities. You will need to efficiently incorporate feedback from stakeholders while skillfully maintaining the integrity of the original creative vision and ensuring adherence to brand standards.
• A key aspect of this role is establishing and continuously improving workflows for asset management, design documentation, and seamless handoff between teams. Utilizing tools such as Notion and Figma will be crucial for creating efficient and organized systems that support scalability.
• You are expected to stay at the forefront of design trends, emerging tooling, and best practices within the industry. Proactively applying these insights will be vital for ensuring Roofr’s creative remains innovative and effectively supports our business outcomes.
• The ability to manage multiple projects concurrently is paramount. You will need to skillfully balance competing demands, ensuring timely delivery of high-quality work while effectively managing stakeholder expectations in a fast-paced environment.
• This role offers a unique opportunity to shape the visual narrative of a growing SaaS company. You will be empowered to make significant contributions, drive creative excellence, and play a crucial role in Roofr’s continued success and market leadership.

🎯 Requirements

• 5+ years of professional graphic or visual design experience, with a strong preference for experience within a SaaS or B2B technology environment.
• A comprehensive and compelling portfolio that clearly demonstrates brand-forward, high-quality design work across a diverse range of formats and applications.
• Advanced proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Proven experience in independently owning design projects from concept to completion, and effectively partnering with senior stakeholders to achieve project goals.
• Exceptional communication skills, with the ability to articulate design decisions clearly and persuasively, and to provide thoughtful pushback when necessary to uphold creative integrity and strategic alignment.
• Excellent organizational skills, meticulous time management abilities, and a keen attention to detail, particularly within a fast-paced and dynamic work environment.
• Demonstrated comfort operating with a high degree of autonomy and navigating ambiguity, while consistently delivering high-quality results.
• A strong capacity to incorporate feedback constructively without compromising the underlying strategy or established brand standards.

🏖️ Benefits

• Generous PTO package including a mandatory first week of employment PTO, one Friday off per month ('laundry days'), and a company-wide paid shutdown between Christmas and New Years.
• 100% employer-paid premiums for Extended Healthcare and Dental in Canada, ensuring comprehensive coverage for your well-being.
• RRSP/401k matching program to support your long-term financial planning and retirement goals.
• A supportive and remote-first culture that values work-life balance and provides the flexibility needed to thrive.
• Opportunities for professional growth and development, including an annual company retreat and ample learning resources to advance your career.
• Home office setup stipend and internet/phone allowance to ensure you have the resources needed to work effectively from home.
• Weekly Friday paydays for consistent and timely compensation.

Skills & Technologies

Senior

Remote

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Roofr Inc.

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About Roofr Inc.

Roofr provides roofing contractors with software to measure roofs from satellite and drone imagery, generate branded proposals, manage customer relationships, process digital payments, and order materials. The cloud platform automates inspections, estimates, and job scheduling, integrating with suppliers and insurers to streamline workflows. Founded in 2016, the company serves residential and commercial roofers across North America, aiming to replace manual processes and paperwork with end-to-end digital operations.

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