Brand Lead - Italy

📋 Description

• • **Shape the Future of Fresh Dog Food in Italy:** As the Brand Lead for Italy, you will be instrumental in launching and establishing Butternut Box as the premier provider of fresh, healthy, and delicious dog food across the Italian market. This is a unique opportunity to be a foundational member of our Italian leadership team, driving brand strategy and execution from the ground up.
• • **Build Brand Awareness from Scratch:** Your primary mission will be to cultivate and expand Butternut Box's brand awareness within Italy. This involves developing and implementing innovative marketing initiatives that effectively communicate the unparalleled benefits of fresh dog food, differentiating us from traditional kibble and wet food options.
• • **Develop and Execute High-Impact Campaigns:** You will be responsible for conceptualizing, planning, and executing marketing campaigns that resonate deeply with Italian dog owners. These campaigns should not only drive awareness but also foster genuine 'brand love' and encourage advocacy, making Butternut Box a household name for pet parents.
• • **Drive Sustainable Growth:** Collaborate closely with the Country Manager (Italy) and the Global Head of Brand to set ambitious growth objectives for the Italian market. You will be expected to generate creative ideas and implement strategies that contribute to achieving these targets, continuously monitoring and reporting on brand performance through robust tracking and experimentation.
• • **Innovate and Localize:** Embrace the freedom to push creative boundaries and develop marketing initiatives that are both globally aligned with Butternut Box's core positioning and deeply relevant to the Italian cultural context and consumer preferences. Your ability to adapt and localize our message will be key to success.
• • **Champion Brand Guardianship and Communications:** Ensure all brand communications, across all channels, meticulously adhere to Butternut Box's established tone of voice, core values, and visual identity. You will be the guardian of our brand's integrity in the Italian market.
• • **Master the Italian Tone of Voice:** Adapt and refine our 'tone of voice' to perfectly suit the Italian audience, ensuring our unique selling propositions are communicated clearly and compellingly. This involves understanding local nuances and consumer language.
• • **Lead PR and Outreach Efforts:** Strategically coordinate external communications, manage inbound media opportunities, and proactively engage with relevant Italian news outlets and influencers to secure positive press coverage and build strong relationships within the media landscape.
• • **Manage Brand Marketing Initiatives:** Take ownership of the entire lifecycle of brand marketing projects, from initial ideation and strategic planning through to flawless execution. This includes managing budgets, timelines, and resources to ensure projects are delivered on time, within scope, and achieve their intended objectives.
• • **Foster Cross-Functional Collaboration:** Build and nurture strong, collaborative relationships with internal teams (e.g., marketing, sales, operations) and external partners (agencies, media, influencers) to ensure seamless execution of brand strategies and campaigns.
• • **Embrace a Data-Driven Approach:** Utilize data and analytics to inform brand strategies, measure campaign effectiveness, and identify opportunities for optimization. You will be comfortable interpreting performance metrics and translating them into actionable insights.
• • **Contribute to the Founding Team:** As a key member of the Italian founding team, you will have a significant impact on shaping the company's trajectory in a new and exciting market. Your insights and contributions will be highly valued.
• • **Connect with the Canine Community:** A genuine passion for dogs is essential. You will have opportunities to engage with dogs and their owners, understanding their needs and building a community around the Butternut Box brand.
• • **Operational Excellence:** Maintain high standards for operational efficiency, including meticulous management of budgets, marketing calendars, and project timelines, ensuring smooth and effective execution of all brand activities.
• • **Inspire and Articulate Vision:** Clearly articulate your brand vision and strategies to inspire internal teams, external partners, and ultimately, Italian dog owners. Your ability to communicate effectively and persuasively will be crucial for driving buy-in and excitement.