Brand Manager

📋 Description

• • As a Brand Manager at Fresh Prints Inc., you will be the backbone of the brand team, owning end-to-end execution of major campaigns that reach hundreds of thousands of students across 250+ universities in the US. Your role is critical in ensuring seamless coordination between Creative, Performance, and Operations teams to deliver on-time, error-free campaign launches.
• • Day to day, you will lead campaign execution by building and owning project plans, coordinating cross-functional teams, managing email and SMS campaign deployment via Iterable, maintaining campaign documentation, tracking KPIs, and proactively identifying and resolving risks. You will also maintain the brand team’s project infrastructure in Asana, update content calendars, and produce bi-weekly strategy status notes on OKR progress.
• • Fresh Prints is the largest and fastest-growing collegiate custom apparel company in the US, with a mission-driven culture focused on innovation, collaboration, and long-term team growth. The brand team operates at the intersection of marketing, operations, and creativity to drive student engagement and brand awareness.
• • In this role, you will develop advanced project management and cross-functional coordination skills, gain hands-on experience with marketing automation tools like Iterable, deepen your understanding of campaign analytics and KPI tracking, and grow into a strategic contributor capable of scaling complex marketing initiatives in a fast-paced, high-growth environment.