Job Overview
Location
Remote (United States)
Job Type
Full-time
Category
Product Management
Date Posted
July 21, 2026
Full Job Description
đź“‹ Description
- • Lead product marketing by aligning product, growth, sales, partnerships, and brand around a shared, deep understanding of both users and product, and act as the internal educator who keeps everyone telling the same story.
- • Run voice-of-customer research (interviews, surveys, win/loss analysis, and ongoing feedback loops) to uncover the real why behind user needs, then translate it into living personas and segment maps built on demographic, behavioral, and motivational criteria.
- • Own competitive intelligence, keeping the team current on the market landscape and turning insights into positioning angles, roadmap input, and campaign strategy.
- • Develop sharp positioning & messaging by segment, use case, and channel, translating complex product capabilities into language that resonates with first-time candidates, campaign managers, and elected officials.
- • Build & maintain the enablement library (launch briefs, messaging guides, sales decks, battle cards, one-pagers, objection handling, etc.) so Sales, Growth, and Partnerships can communicate the product with confidence.
- • Drive GTM planning & execution for both feature and product launches, coordinating across teams so releases land clearly and drive real adoption and usage.
- • Own lifecycle marketing post-signup, partnering with Product on activation, engagement and retention by defining the key metrics, tracking the funnel, running A/B tests, and bringing a clear point of view on what to fix next.
🎯 Requirements
- • 5 to 8 years of experience in B2C tech product marketing, ideally in a fast moving product-led, growth-oriented, or category-building environment.
- • Experience using funnels, cohorts, A/B tests, and performance metrics.
- • Ability to build trust, create alignment, and move teams in the same direction without relying on formal authority.
- • Investigative mindset to get to the root of what users actually need, not just what they say they want.
- • Exceptional writing skills to craft sharp one liners and crisp landing pages that convert.
🏖️ Benefits
- • Innovative Bitcoin denominated deferred bonus plan.
- • 100% coverage of health, dental, and vision benefits for you and your dependents.
- • Unlimited PTO (sick and vacation) policy.
- • 401(k) program available so you can contribute toward retirement savings.
- • Individual learning & development budget to fund your growth.
- • Workspace setup stipend.
- • $50/month to help with your internet and other expenses if you work from home.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About GoodParty.org
GoodParty.org is a nonpartisan civic technology platform that helps independent and third-party candidates run for office without corporate money. It offers free tools for ballot access, voter outreach, campaign finance compliance, and volunteer coordination. The organization also curates an open database of local races and provides AI-driven insights to level the playing field against traditional party machines, aiming to reduce the influence of big donors and increase citizen participation in U.S. elections.
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