Brand Manager- MAC TOOLS

📋 Description

• • The Brand Manager for MAC TOOLS is responsible for planning, developing, and executing comprehensive brand marketing strategy, including supporting product launches, messaging, packaging, and marketing project management for the MAC Tools brand as a remote employee.
• • Day-to-day responsibilities include collaborating with teams to create brand vision and roadmap, supporting marketing campaigns and content creation, working with cross-functional teams and vendors to improve end-user experience, maintaining brand standards, coordinating dynamic content delivery, partnering with Sales and Product Management to drive growth, and using insights and AI to inform benefit-driven campaigns.
• • SBD, Inc. (Stanley Black & Decker) is a global leader in tools and industrial innovation with over 58,000 employees across 60 countries, managing iconic brands like DEWALT, CRAFTSMAN, STANLEY, and MAC TOOLS, committed to innovation, sustainability, and building a better future through Industry 4.0 and purpose-driven initiatives.
• • In this role, you will grow your expertise in brand strategy and campaign execution, gain experience with AI-driven marketing insights, develop leadership in cross-functional collaboration, and advance your career through access to global learning resources and multiple internal career paths across 60+ brands.