Brand Marketing Lead

Spellbook Legal Inc.

Job Overview

Location

Canada

Job Type

Full-time

Full Job Description

📋 Description

• Spellbook Legal Inc. is seeking a visionary and results-driven Brand Marketing Lead to spearhead our brand's evolution from early traction to category leadership within the rapidly expanding legal AI landscape.
• In this pivotal role, you will be instrumental in defining, building, and scaling our brand identity, ensuring our market perception is clear, differentiated, and compelling.
• You will translate Spellbook's groundbreaking product innovation into a powerful, credible, and trustworthy narrative that resonates with legal professionals.
• A key objective will be to elevate our brand authority and significantly increase our share of voice in a competitive market.
• This position demands a unique blend of strategic foresight and hands-on execution, requiring you to craft high-level brand strategies while simultaneously building the necessary systems, assets, and potentially a team to bring them to life.
• You will be responsible for defining and continuously evolving our comprehensive brand strategy, including its architecture and positioning, to effectively navigate the competitive legal AI sector.
• A core part of your mandate will be to clarify and own the company's category narrative and value proposition, specifically tailored for enterprise legal buyers.
• You will establish Spellbook as a definitive thought leader in legal AI, actively shaping how the market understands and perceives this emerging category, rather than merely participating in it.
• Your efforts will directly drive measurable growth in share of voice, overall brand visibility, and brand authority across all priority communication channels.
• You will collaborate closely with Product and Executive Leadership to translate complex product innovations into clear, differentiated, and market-shaping messaging.
• This role requires leading comprehensive brand research initiatives, gathering voice-of-customer insights, and conducting in-depth competitive analysis to identify strategic whitespace and narrative opportunities.
• You will proactively monitor the competitive landscape, aiming to outperform competitors in brand presence, thought leadership initiatives, and executive visibility.
• You will own and maintain the company’s core messaging framework, ensuring a consistent and impactful brand voice and tone across all communications.
• Your responsibility extends to ensuring brand consistency and effective amplification across all touchpoints, including the website, marketing campaigns, sales enablement materials, public relations, industry events, strategic partnerships, and thought leadership content.
• You will be tasked with elevating executive and company storytelling across various platforms, including media outlets, industry forums, customer communications, and significant strategic announcements.
• A crucial aspect of this role involves building a robust executive platform that enhances credibility, increases visibility, and strengthens industry influence.
• You will work in close partnership with our Creative Director to design and scale visual identity systems that effectively convey both enterprise-grade credibility and modern AI innovation.
• You will oversee the strategic evolution of our website and all major brand touchpoints, ensuring they function as strategic demand drivers.
• You will be responsible for creating bold, high-impact brand moments, such as product launches, major report releases, significant events, and integrated campaigns, all designed to increase brand "fame" and recognition in the market.
• You will collaborate with Growth and Product Marketing teams to ensure that brand initiatives directly contribute to pipeline generation, conversion rates, and overall revenue impact.
• You will develop and implement brand programs specifically designed to increase awareness, build trust, and foster preference among legal decision-makers.
• This role involves developing integrated campaigns that extend beyond traditional performance marketing to build long-term brand equity and sustainable market positioning.
• You will establish and manage comprehensive brand measurement frameworks, tracking key metrics such as awareness, perception, preference, share of voice, sentiment, and authority.
• You will define clear Key Performance Indicators (KPIs) for brand visibility, narrative ownership, and category leadership, ensuring accountability and measurable progress.
• You will build and maintain systems to meticulously track brand lift and competitive narrative positioning in the dynamic and fast-moving AI landscape.
• You will manage external relationships with creative agencies, PR partners, and freelancers to effectively amplify brand reach and authority.
• A significant part of this role will be building the brand function from the ground up, establishing scalable systems, processes, and best practices.
• You will have the opportunity to hire and mentor future brand and creative talent as the function grows.
• You will also support the broader marketing team and executive leadership with other strategic projects and responsibilities as required, demonstrating flexibility and a commitment to company success.

🎯 Requirements

• 8–12+ years of progressive experience in brand marketing, with a strong preference for B2B SaaS environments.
• Demonstrated experience in high-growth, venture-backed companies, ideally at Series B–D funding stages.
• Proven track record of successfully defining, evolving, and executing brand positioning strategies within competitive market categories.
• Exceptional storytelling abilities, with a proven capacity to simplify complex technological concepts into clear, compelling narratives.
• Experience marketing to enterprise-level audiences; familiarity with legal-tech or other regulated industries is a significant advantage.
• A strategic thinker with a demonstrated ability to translate high-level vision into actionable, ground-level execution.
• A data-informed approach to brand building, utilizing insights and analytics to guide strategy and measure impact.
• Excellent cross-functional collaboration and communication skills, with the ability to influence and work effectively with diverse teams.

🏖️ Benefits

• Embrace autonomy and accountability in a flexible, remote work environment focused on outcomes.
• Comprehensive company-paid group benefits for you and your family, including $1,000 annually for mental health support.
• Generous paid time off policies and a company-wide holiday closure for true disconnection.
• Monthly paid meals and an annual wellness allowance to support your overall well-being.
• Competitive stock option grants, offering you a stake in Spellbook's success as a pivotal early employee.
• Parental leave top-ups to support you and your growing family.

Skills & Technologies

Senior

Remote

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Spellbook Legal Inc.

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About Spellbook Legal Inc.

Spellbook Legal is a legal technology company that leverages artificial intelligence to assist legal professionals. Their core product is an AI-powered drafting tool designed to help lawyers generate, review, and analyze legal documents more efficiently. By integrating with existing legal workflows, Spellbook aims to reduce the time and cost associated with legal work, making legal services more accessible and improving productivity for law firms and in-house legal departments. The company operates within the rapidly growing legal tech industry, focusing on innovation and the application of advanced AI to transform legal practice.

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