Director of Paid Media

📋 Description

• • As the Director of Paid Media at Okta, Inc., you will be instrumental in shaping and executing global paid media strategies that drive significant pipeline growth for both the Okta and Auth0 brands. This leadership role demands a forward-thinking individual with a strong blend of strategic vision, technical expertise, and a passion for innovation, particularly in leveraging AI to optimize media performance.
• • You will lead and mentor a high-performing, global team of paid media professionals, cultivating an environment that encourages innovation, fosters accountability, and promotes continuous learning and development. Your leadership will be key to empowering your team to achieve ambitious goals and drive impactful results.
• • Your core responsibility will be to design and implement sophisticated, multi-channel paid media roadmaps. This includes overseeing and optimizing campaigns across Search, Social, Programmatic advertising, and Account-Based Marketing (ABM) initiatives, ensuring they are strategically aligned to generate measurable pipeline and contribute directly to Okta's business objectives.
• • A critical aspect of this role involves acting as a central orchestrator for various stakeholders. You will collaborate closely with Sales, Product, and Finance teams, effectively communicating the strategic value and performance of paid media initiatives and demonstrating their direct impact on broader business goals. This requires strong communication and influencing skills.
• • You will be at the forefront of integrating AI-driven tools and methodologies into our media buying processes, creative optimization strategies, and reporting workflows. This AI-first approach is crucial for staying ahead in the dynamic digital landscape and unlocking new levels of efficiency and effectiveness.
• • Building and refining scalable processes and frameworks is essential for ensuring global consistency in our paid media efforts. While maintaining a unified global strategy, you will also need to accommodate regional nuances and maintain agility to adapt to local market conditions and opportunities.
• • You will be entrusted with the oversight of a significant global budget. Your mandate will be to maximize return on investment (ROI) through strategic allocation of resources, rigorous performance analysis, and effective management of relationships with external agencies and advertising platforms.
• • Ensuring seamless tracking, attribution, and data integrity across the entire digital ecosystem is paramount. You will work closely with Marketing Operations and Analytics teams to guarantee that our data infrastructure is robust, accurate, and provides actionable insights for continuous improvement.
• • This role requires a deep understanding of the B2B SaaS landscape, including the complexities of long sales cycles and the nuances of high-intent lead generation. You will leverage this expertise to craft targeted campaigns that resonate with our ideal customer profiles.
• • You will embody a "builder" mindset, demonstrating resourcefulness and grit to navigate ambiguity, solve complex problems, and overcome obstacles. Your tenacity will be crucial in driving projects to completion and delivering exceptional results in a fast-paced environment.
• • Exceptional communication skills are vital for translating complex digital strategies into clear, compelling narratives that can be understood and appreciated by a diverse range of roles across the organization, from analysts to executive leadership.
• • A data-obsessed approach to decision-making is non-negotiable. You will be expected to leverage analytical rigor, utilizing tools such as Looker, Tableau, Adobe Analytics, and advanced CRM workflows and integrations to inform strategy and measure success.
• • As a continuous learner, you will maintain a natural curiosity for emerging trends, such as the latest AI breakthroughs and evolving privacy regulations, and possess a passion for applying this knowledge to enhance our paid media strategies.
• • Ultimately, you will redefine what paid media looks like in the age of AI, driving innovation and measurable business impact for Okta and Auth0.