Brand Partner Marketing Manager

OpenAI, Inc.

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• Develop and lead OpenAI’s brand partnership strategy, identifying the people, organizations, platforms, and cultural opportunities that can strengthen the brand and advance its mission.
• Build a pipeline of high-impact partnerships that help OpenAI participate meaningfully in culture, reach priority audiences, and demonstrate the positive role AI can play in people’s lives.
• Evaluate partnership opportunities based on audience relevance, values alignment, cultural credibility, creative potential, and long-term brand impact.
• Serve as the primary marketing lead for key partners, building trusted relationships and guiding programs from initial opportunity through strategy, negotiation, development, and execution.
• Shape the strategic and creative vision for partnerships, developing distinctive programs, campaigns, content, events, experiences, and activations that feel authentic to both OpenAI and its partners.
• Work closely with Partnerships, Brand, Creative, Communications, Global Affairs, Research, Legal, and regional teams to identify opportunities and bring partnership programs to life.
• Help define the role OpenAI should play across culture, including entertainment, sports, design, education, science, the arts, and other areas relevant to the audiences we want to reach.
• Identify and cultivate relationships with influential individuals and institutions whose credibility, expertise, or cultural relevance can help bring OpenAI’s values and impact to life.
• Develop clear partnership narratives and value propositions that articulate why OpenAI and a prospective partner should work together and what each party uniquely contributes.
• Protect OpenAI’s brand integrity by establishing clear principles for partner selection, creative development, and execution.
• Create scalable frameworks for identifying, evaluating, prioritizing, and managing partnership opportunities across markets and cultural categories.
• Define success measures for brand partnerships, using audience, brand, cultural, and engagement signals to assess impact and inform future investment.
• Translate cultural trends, audience insights, and program performance into recommendations that continuously improve OpenAI’s partnership strategy.

🎯 Requirements

• Have 12+ years of experience in brand partnerships, cultural marketing, strategic partnerships, integrated marketing, entertainment or sports marketing, or a related field.
• Have a proven track record developing partnerships that strengthened a brand’s cultural relevance, expanded its reach, or built credibility with important audiences.
• Bring strong cultural fluency and a clear point of view on the people, institutions, platforms, and ideas shaping culture.

🏖️ Benefits

• Competitive salary and benefits package
• Opportunity to work with a cutting-edge technology company
• Collaborative and dynamic work environment
• Professional development opportunities
• Flexible work arrangements

🏠 Location

• Remote - US

Skills & Technologies

Remote

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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