Breakout Affiliate Manager

📋 Description

• • As the Breakout Affiliate Manager at Kraken, you will be instrumental in driving the growth and success of our innovative prop trading product, Breakout. This pivotal role sits within the dynamic Growth Marketing team, a collective of highly skilled professionals dedicated to expanding Kraken's user base and revenue on a global scale. You will report directly to the Global Affiliate Lead, taking ownership of scaling affiliate campaigns for the Breakout product, a program poised for significant expansion from its nascent stages to a fully realized revenue driver within the next 12-24 months.
• • This position offers a unique opportunity to be a foundational member of a rapidly growing team, with the chance to significantly influence the strategic direction and operational execution of the affiliate channel. You will be at the forefront of developing and implementing strategies to attract and retain high-value affiliates, ultimately contributing to Kraken's mission of accelerating crypto adoption and fostering financial freedom.
• • Your responsibilities will encompass the entire affiliate lifecycle, starting with the proactive identification and recruitment of new affiliates whose audiences align with the prop trading space. This involves meticulous research, outreach, and negotiation to bring on board partners who can effectively reach and engage potential Breakout users.
• • A core aspect of the role involves cultivating and nurturing strong, long-term relationships with our top-tier program partners. This includes regular communication, performance reviews, and collaborative strategy sessions to ensure mutual success and maximize their contribution to Breakout's growth.
• • You will be expected to immerse yourself in data, meticulously analyzing affiliate performance metrics to identify key trends, uncover areas of opportunity, and pinpoint potential challenges. This data-driven approach will inform your strategic decisions and enable you to provide regular, insightful performance updates to stakeholders.
• • Ensuring compliance is paramount. You will be responsible for monitoring affiliate content to uphold regional and product-specific regulations, safeguarding Kraken's reputation and adherence to legal frameworks within the fast-paced crypto industry.
• • A significant part of your role will involve strategic planning and execution of various tests and initiatives aimed at optimizing program performance. This includes experimenting with different placement strategies, commission structures, incentive programs, and creative assets to drive continuous improvement in key program metrics.
• • You will develop and be accountable for achieving ambitious affiliate-driven revenue and new trader acquisition goals for the Breakout product. This requires a strategic mindset, a deep understanding of performance marketing, and the ability to translate business objectives into actionable affiliate strategies.
• • Collaboration is key to success in this role. You will work closely with product marketing teams to ensure affiliate efforts are aligned with broader product launches and marketing campaigns. Furthermore, you will partner with regional growth teams to identify and capitalize on new expansion opportunities in diverse global markets.
• • This role demands a proactive, autonomous, and highly collaborative individual who thrives in a fast-paced, data-driven environment. You will be comfortable tackling complex business problems, adapting to a rapidly evolving industry, and operating in a highly visible capacity. Your ability to think creatively, persist through challenges, and leverage data to drive decisions will be critical to your success in this exciting opportunity to shape the future of affiliate marketing at Kraken.