Campaign Marketing Manager

X-Bow Systems Inc.

Job Overview

Location

US remote

Job Type

Full-time

Full Job Description

📋 Description

• As a Campaign Marketing Manager at X-Bow Systems Inc., you will play a pivotal role in scaling product-led growth by designing and executing campaigns that drive user activation, engagement, and conversion across self-serve and assisted-buy journeys, directly supporting the company’s mission to revolutionize offensive security through AI-powered autonomous pentesting.
• You will own end-to-end campaign strategy and execution for critical user journey moments including demo requests, product evaluation, activation, and expansion, ensuring seamless transitions from interest to meaningful product engagement while minimizing sales friction.
• Your day-to-day responsibilities will include building and managing lifecycle campaigns across in-product messaging, email, and light outbound channels, working closely with Product to surface key value moments and reduce time-to-value for users.
• You will segment and personalize campaigns based on user persona and intent—targeting CISOs, AppSec teams, engineering leaders, and other technical buyers—using behavioral and firmographic data to increase relevance and conversion.
• Collaboration with Sales and RevOps will be central to your role, as you partner to improve demo quality, boost conversion rates, accelerate pipeline velocity, and align marketing efforts with revenue goals.
• You will continuously track campaign performance, run A/B tests and experiments, and iterate based on product usage data, engagement metrics, and revenue outcomes to optimize for scalable growth loops.
• Working at the intersection of product, revenue, and security marketing, you’ll collaborate with cross-functional leaders in Product, Sales, RevOps, and Security to translate product usage and user intent into measurable business impact.
• This role offers the opportunity to deepen your expertise in technical product marketing within a high-impact cybersecurity startup backed by Sequoia Capital and Altimeter, where your work contributes directly to shaping the future of autonomous security.
• You will grow your skills in data-driven experimentation, lifecycle optimization, and go-to-market strategy while operating in a mission-driven environment that values curiosity, empathy, and persistence in the face of evolving cyber threats.

🎯 Requirements

• 4–7+ years of experience in growth, lifecycle, or product marketing, preferably with a focus on technical or developer-facing products.
• Proven track record of designing and executing successful lifecycle campaigns that improve user activation, retention, or conversion in a SaaS or security context.
• Strong messaging abilities with the skill to translate complex technical concepts into clear, compelling narratives for diverse audiences including CISOs, AppSec, and engineering teams.
• Comfort and experience working closely with Product, Sales, and RevOps teams to align marketing initiatives with product goals and revenue objectives.
• Data-driven mindset with demonstrated skills in experimentation, performance tracking, and iterative optimization using analytics and user behavior data.

🏖️ Benefits

• Competitive salary combined with performance-based incentives and an equity package, allowing you to share directly in XBOW’s growth and long-term success.
• Significant career growth opportunities within a scaling organization, with clear pathways to advance your impact and leadership in marketing and go-to-market strategy.
• Meaningful work at the forefront of cybersecurity innovation, where your contributions help defend organizations against evolving threats by advancing AI-powered offensive security.
• Fully remote work arrangement within the United States, offering flexibility and autonomy while collaborating with a distributed team of elite technologists and security experts.

Skills & Technologies

GitHub

Remote

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X-Bow Systems Inc.

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About X-Bow Systems Inc.

X-Bow Systems is an American aerospace and defense company specializing in solid-propellant rocket motors, energetics, and additive manufacturing technologies. Founded in 2016 and headquartered in Albuquerque, New Mexico, the company serves defense, space launch, and commercial markets with scalable launch vehicles, modular motors, and advanced materials. X-Bow operates production facilities across the United States and focuses on rapid development cycles and cost-effective solutions for national security and commercial satellite deployment needs.

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