Campaign Marketing Manager, Theatrical

📋 Description

• • As the Campaign Marketing Manager for Theatrical at Angel, you will be at the forefront of bringing impactful stories to the big screen, playing a pivotal role in shaping the marketing strategy and execution for our theatrical releases.
• • This position is a critical nexus where high-level strategic thinking meets meticulous operational execution. You will collaborate closely with the Director of Performance Marketing to transform overarching marketing visions into actionable, multi-channel campaign plans.
• • Your responsibilities will encompass the entire lifecycle of a theatrical marketing campaign, from initial concept and planning through to execution, optimization, and post-campaign analysis.
• • You will be instrumental in defining target audiences, crafting compelling messaging, and selecting the most effective channels to reach and engage potential moviegoers.
• • A key aspect of this role involves driving the successful delivery of these campaigns, coordinating efforts across various internal teams (such as creative, digital, PR, and distribution) and external partners (including agencies, media vendors, and production studios).
• • You will be expected to develop and manage detailed campaign timelines, budgets, and resource allocation to ensure projects are delivered on time and within scope.
• • This role requires a deep understanding of the theatrical landscape, including current market trends, competitor activities, and audience behaviors.
• • You will leverage data and insights to inform campaign strategies, measure performance, and identify opportunities for improvement.
• • The ideal candidate possesses a dual capability: a visionary strategist who can conceptualize innovative marketing approaches, and a detail-oriented executor who can meticulously manage the day-to-day operations of complex campaigns.
• • You will be responsible for developing creative briefs, overseeing the creation of marketing assets, and ensuring brand consistency across all campaign touchpoints.
• • This role demands strong analytical skills to track key performance indicators (KPIs), analyze campaign effectiveness, and provide regular reports on performance to stakeholders.
• • You will identify and mitigate potential risks and challenges that may arise during campaign execution, proactively developing contingency plans.
• • Collaboration is key; you will foster strong working relationships with internal stakeholders and external vendors to ensure seamless campaign execution and achieve shared objectives.
• • You will stay abreast of emerging marketing technologies and methodologies, evaluating their potential application to enhance theatrical campaign performance.
• • The Campaign Marketing Manager will contribute to the overall growth and success of Angel's theatrical distribution efforts by driving audience engagement and maximizing box office potential.
• • This role offers a unique opportunity to work with inspiring stories that aim to "amplify light" and to be part of a company that is actively reshaping the media landscape.
• • You will be responsible for understanding the unique narrative and emotional core of each film and translating that into a marketing strategy that resonates deeply with target audiences.
• • This includes developing go-to-market strategies, defining key messaging pillars, and ensuring alignment with the film's overall positioning.
• • You will manage the production and deployment of all theatrical marketing materials, including trailers, posters, digital ads, social media content, and press kits.
• • Performance tracking will involve monitoring metrics such as ticket sales, audience demographics, media spend efficiency, and brand sentiment.
• • You will conduct post-campaign reviews to extract key learnings and apply them to future theatrical releases, continuously refining our marketing playbook.
• • The ability to manage multiple projects simultaneously, prioritize tasks effectively, and adapt to changing market conditions is essential.
• • You will be a key point of contact for external agencies, providing clear direction and feedback to ensure high-quality deliverables that align with campaign goals.
• • This role is perfect for someone who is passionate about film, understands the power of storytelling, and thrives in a dynamic, fast-paced environment.
• • You will contribute to building passionate communities around our creative projects, making the story behind the story as important as the final project itself.
• • Your work will directly impact the success of films that have the potential to reach billions of views and influence culture.
• • You will be empowered to bring innovative ideas to the table and experiment with new approaches to theatrical marketing.
• • This is an opportunity to join a mission-driven company that is dedicated to amplifying light through its content and to be part of a team that is building world-class products that will reshape media over the coming decades.