Job Overview
Location
US-North Carolina-Remote
Job Type
Full-time
Category
Marketing
Date Posted
May 10, 2026
Full Job Description
📋 Description
- • The Channel Marketing Specialist – Partner Engagement & Activation role at 8x8 is critical to driving partner-led growth by designing and executing marketing initiatives that activate and empower channel partners to sell 8x8 solutions effectively. This role bridges corporate marketing and partner ecosystems, ensuring partners have the tools, campaigns, and support needed to succeed in the market.
- • Day to day, the specialist will develop and manage co-marketing campaigns with partners, create partner-facing marketing assets (such as email templates, social content, and sales enablement materials), track campaign performance, and collaborate with internal teams (product, sales, and marketing) to align partner activations with go-to-market strategies. They will also maintain partner portals, support partner events and webinars, and ensure consistent messaging across all partner touchpoints.
- • 8x8 is a global leader in cloud communications, contact center, and unified communications solutions, serving enterprises worldwide with innovative technology that enhances customer experience and business agility. The company fosters a collaborative, inclusive culture focused on innovation, integrity, and customer success, with a strong commitment to diversity, equity, and inclusion.
- • In this role, the individual will develop deep expertise in B2B channel marketing, partner enablement, and go-to-market execution. They will gain hands-on experience managing partner campaigns, analyzing marketing performance data, and influencing partner behavior through strategic marketing initiatives—building a strong foundation for advancement into senior channel, partner, or product marketing roles.
🎯 Requirements
- • Bachelor’s degree in Marketing, Business, Communications, or a related field
- • 2+ years of experience in channel marketing, partner marketing, or B2B marketing
- • Proven ability to create and execute co-marketing campaigns and partner enablement materials
- • Experience with marketing automation tools, CRM platforms (e.g., Salesforce), and analytics tools
- • Strong project management skills with the ability to manage multiple initiatives simultaneously
- • Excellent written and verbal communication skills, with attention to detail
🏖️ Benefits
- • Competitive base salary range of $60,000.00 - $90,000.00, based on location and experience
- • Eligibility for annual discretionary merit increases, performance bonuses, and stock awards
- • Access to comprehensive health, dental, and vision insurance plans
- • 401(k) retirement plan with company match
- • Generous paid time off (PTO) and company holidays
- • Remote work flexibility within the United States
- • Professional development opportunities and tuition reimbursement
- • Employee assistance program and wellness resources
Skills & Technologies
About 8x8, Inc.
8x8, Inc. is a California-based public company providing cloud-based unified communications and contact-center services to global enterprises. The platform integrates voice, video, chat, and contact-center functions into a single system delivered over the public internet. Founded in 1987 and headquartered in Campbell, 8x8 operates data centers worldwide and serves customers including mid-market businesses and large corporations. The company offers analytics, team messaging, and APIs for custom integrations, aiming to replace traditional on-premise PBX hardware. Revenue is derived from subscription and usage-based SaaS models.
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