Commerce Media Senior Specialist, Amazon DSP

📋 Description

• • As a Commerce Media Senior Specialist at Tinuiti, you will be at the forefront of executing and optimizing sophisticated marketing campaigns within the dynamic commerce media ecosystem, with a primary focus on Amazon DSP and other retail media platforms.
• • You will leverage your developing expertise to drive tangible client success, meticulously managing campaigns, tracking performance against key metrics, and fostering seamless collaboration with internal teams to ensure holistic campaign effectiveness.
• • Your core responsibility will be to build, drive, and optimize successful Amazon and Retail Media DSP marketing campaigns, specializing in channels such as DSP, Search on Amazon, Walmart, and Criteo, with the ultimate goal of meeting and exceeding client objectives, measured by critical performance indicators like conversion rates and Return on Investment (ROI).
• • You will be instrumental in fostering strong, lasting rapport with clients through consistent weekly interactions via phone, email, and in-person meetings when necessary, aiming to achieve a Client Satisfaction score of 9 or above and a Client Retention rate of 95% or higher.
• • A key aspect of your role involves integrating Tinuiti’s proprietary product and technology suite into campaign activations, ensuring these tools are leveraged effectively to achieve key client metrics and channel-specific success.
• • You are expected to maintain a comprehensive and up-to-date knowledge of all relevant commerce media platforms pertinent to your book of business, proactively educating clients on platform updates, new features, and their associated benefits.
• • Maintaining annual certifications for key commerce media platforms is essential, ensuring your expertise remains current and compliant with industry standards.
• • You will be tasked with analyzing complex campaign data to extract actionable insights that directly support optimization efforts, utilizing various analytics tools to meticulously track performance and pinpoint opportunities for enhancement.
• • A crucial part of your contribution will be communicating the holistic strategy behind your clients’ Key Performance Indicators (KPIs) by interpreting trends and leveraging cross-channel data and insights within your purview.
• • You will proactively assess and diagnose opportunities for improvement across client accounts, implementing strategic changes to achieve growth, retention, and profitability targets.
• • Identifying new marketing opportunities and creatively repurposing existing strategies to optimize brand awareness and drive sales volume across diverse commerce media platforms will be a significant part of your role.
• • Demonstrating thought leadership within your specific vertical or channel, as well as the broader commerce media landscape, by contributing valuable insights both internally to your team and externally to clients and the industry, is highly encouraged.
• • You will effectively prioritize and manage your time across multiple clients, partner relationships, and internal initiatives, ensuring the timely and efficient delivery of all tasks and objectives.
• • Contributing to a culture of continuous improvement is vital; this involves experimenting with new strategies and tools, measured by the successful implementation of innovative solutions and positive client feedback.
• • Embracing Tinuiti's core values, you will seek feedback to hone your craft, embrace new tools and AI to enhance your work, lead with precision, innovation, and proof to drive client growth, and act with speed, reduce waste, and own outcomes end-to-end.
• • This role requires a proactive and data-driven approach, focusing on delivering measurable results and contributing to the agency's reputation for eliminating waste and scaling what works.
• • You will be a key player in ensuring clients achieve their business objectives through strategic and optimized commerce media campaigns, acting as a trusted advisor and expert.
• • The role offers a unique opportunity to work with a leading independent full-funnel marketing agency, managing significant digital media spend and collaborating with a talented team dedicated to growth and accountability.
• • You will be empowered to make data-informed decisions, present findings clearly, and adapt strategies based on performance and market dynamics.
• • This position is ideal for an individual passionate about the evolving landscape of e-commerce advertising and eager to make a significant impact on client success.
• • You will be responsible for managing monthly budgets of $70k+, demonstrating a strong understanding of financial stewardship and campaign efficiency.
• • The role encourages a forward-thinking mindset, staying ahead of industry trends and platform changes to provide clients with a competitive edge.
• • You will contribute to the agency's proprietary technology, Bliss Point by Tinuiti, by providing insights that help reveal truths around growth and waste.
• • This is a fully remote position, offering flexibility and the opportunity to work from anywhere in the USA.
• • You will be part of a company culture that values collaboration, innovation, and a commitment to delivering exceptional results.
• • The Senior Specialist will play a crucial role in client retention and growth, directly impacting the agency's success.
• • You will be expected to develop and maintain strong relationships with platform representatives to stay informed about new opportunities and best practices.
• • The role involves a blend of strategic thinking, hands-on campaign management, and analytical rigor, making it a comprehensive and rewarding position for a motivated professional.
• • You will contribute to the agency's mission of uniting media and measurement to eliminate waste and scale what works, embodying the ethos of 'Love Growth. Hate Waste.'