Commerce Media Senior Specialist, RMN DSP (Walmart, Target, Amazon is a plus)

📋 Description

• • As a Commerce Media Senior Specialist, you will be instrumental in the execution and strategic optimization of marketing campaigns across the dynamic commerce media landscape, with a particular focus on key platforms like Walmart, Target, and potentially Amazon.
• • You will leverage your developing expertise to drive significant client success by meticulously managing campaigns, rigorously tracking performance, and fostering seamless collaboration with internal Tinuiti teams.
• • Your primary responsibility will be to build, execute, and optimize successful commerce media campaigns within your specialized channels (e.g., DSP, Search on Amazon, Walmart, Criteo) to not only meet but exceed client objectives, with success measured by critical performance indicators such as conversion rates and Return on Investment (ROI).
• • You will cultivate strong, trusting relationships with clients through consistent weekly interactions via phone, email, and in-person meetings as required, aiming to achieve a Client Satisfaction score of 9 or above and a Client Retention rate of 95% or above.
• • A key aspect of your role will involve integrating Tinuiti’s proprietary product and technology suite into campaign activations, ensuring alignment with client metrics and channel-specific success criteria.
• • You are expected to maintain a comprehensive and up-to-date understanding of relevant commerce media platforms pertinent to your client portfolio, proactively sharing program updates and highlighting benefits to clients.
• • Maintaining annual certifications for key commerce media platforms will be essential to demonstrate ongoing expertise and ensure compliance.
• • You will be tasked with analyzing complex campaign data to extract actionable insights that directly inform optimization efforts, utilizing various analytics tools to monitor performance and pinpoint areas for enhancement.
• • A crucial part of your role is to articulate the holistic strategy behind your clients' Key Performance Indicators (KPIs) by interpreting trends and effectively leveraging cross-channel data and insights within your scope of responsibility.
• • You will proactively assess and diagnose opportunities for improvement within client campaigns, implementing strategic changes to drive growth, enhance retention, and improve profitability targets.
• • Identifying new marketing opportunities and creatively repurposing existing strategies will be vital to optimize brand awareness and significantly boost sales volume across diverse commerce media platforms.
• • You are encouraged to demonstrate thought leadership within your specific vertical or channel, as well as the broader commerce media ecosystem, contributing valuable insights both internally and externally.
• • You will need to effectively prioritize and manage your time across multiple clients, partner relationships, and internal initiatives, ensuring the timely and successful delivery of all tasks and objectives.
• • Contributing to a culture of continuous improvement is paramount; this involves experimenting with new strategies and tools, with success measured by the implementation of innovative solutions and positive client feedback.
• • Embracing Tinuiti's core values, you will seek feedback, hone your craft, and embrace new tools and AI to enhance your performance.
• • You will lead with precision, innovation, and proof, understanding that client growth directly contributes to your own professional development.
• • You will embody a culture of ownership by acting with speed, reducing waste, and taking end-to-end responsibility for outcomes.
• • This role offers the opportunity to manage campaigns with monthly budgets of $70k+, providing significant scope for impact and professional growth.
• • You will work within a 100% remote environment, offering flexibility and work-life balance.
• • The role involves collaboration with a talented team of marketing professionals, fostering a supportive and growth-oriented work environment.
• • You will be at the forefront of the rapidly evolving commerce media space, gaining exposure to cutting-edge strategies and technologies.
• • Your contributions will directly impact client success and the overall growth of Tinuiti as a leading independent marketing agency.