Commerce Media Strategist, Amazon Search & DSP

📋 Description

• • As a Commerce Media Strategist at Tinuiti, you will be at the forefront of driving growth and optimizing performance for clients within the dynamic and ever-evolving commerce media landscape, with a specialized focus on Amazon Search and Demand-Side Platform (DSP) campaigns.
• • You will be instrumental in developing, executing, and meticulously optimizing sophisticated omnichannel strategies, ensuring they are precisely tailored to meet and exceed each client's unique business objectives and performance targets.
• • Your core responsibility will involve building and nurturing robust, collaborative relationships with top-tier clients, fostering trust and ensuring satisfaction through clear, consistent, and effective communication across all interaction channels, including virtual, asynchronous, and in-person meetings.
• • A key performance indicator for your success will be achieving and maintaining high Client Satisfaction scores (aiming for 9 or above) and Client Retention rates (targeting 95% or above), demonstrating your ability to deliver exceptional value and service.
• • You will be tasked with crafting impactful, data-driven omnichannel commerce media strategies that are not only aligned with client goals but also designed for sustainable growth, enhanced customer retention, and improved profitability.
• • A critical aspect of the role involves proactively identifying emerging marketing opportunities and strategically repurposing existing successful strategies to amplify brand awareness and significantly boost sales volume across various commerce media platforms.
• • Success in this area will be measured by tangible growth in sales volume and a demonstrable increase in brand visibility across the digital ecosystem.
• • You will play a pivotal role in integrating Tinuiti’s proprietary product and technology suite, including the Bliss Point platform, into client campaign activations, with a strong emphasis on enhancing scalability, driving aggressive growth, and maximizing operational efficiency.
• • The effectiveness of this integration will be assessed through the achievement of key client metrics and platform-specific success benchmarks.
• • A deep understanding and practical application of Tinuiti's product app suite will be essential, utilizing these tools in your daily workflow, confidently answering client inquiries, providing constructive feedback for improvements, and leveraging the app as a primary communication and reporting channel.
• • You will be expected to analyze complex cross-channel data sets and derive actionable insights to interpret market trends, inform strategic recommendations, and ensure unwavering alignment with client Key Performance Indicators (KPIs) and the broader competitive commerce media landscape.
• • A significant objective will be to achieve Same Store Growth targets for your assigned clients, employing advanced data analytics to guide decision-making and continuously optimize campaign performance for maximum impact.
• • Maintaining an expert-level command of relevant commerce media platforms, including Amazon Search and DSP, is paramount. This includes proactively educating clients and internal teams on platform updates, new features, and their strategic benefits.
• • You will be required to maintain current annual certifications for applicable commerce media platforms relevant to your client portfolio, ensuring your expertise remains sharp and compliant with industry standards.
• • Demonstrating innovative thought leadership within your specialized vertical or channel, as well as the broader commerce media space, is highly encouraged, contributing to the advancement of agency best practices and sharing valuable insights both internally and externally.
• • Effective collaboration with other channel specialists (e.g., Search, Social, TV & Audio) is crucial to foster a holistic, multi-channel approach to client strategies, sharing knowledge and best practices to drive synergistic outcomes.
• • You will be empowered to effectively delegate tasks and responsibilities across commerce team members to ensure the seamless execution of complex strategies.
• • Taking an owner's mindset, you will proactively assess and diagnose opportunities for improvement across omnichannel client strategies, implementing strategic changes to achieve growth, retention, and profitability targets.
• • Contributing to a vibrant culture of continuous improvement by actively experimenting with new strategies, tools, and methodologies is expected, with success measured by the adoption of innovative solutions and positive client feedback.
• • Exceptional prioritization and time management skills are essential to effectively balance the demands of multiple clients, partner relationships, and internal initiatives, ensuring the timely and successful delivery of all strategic objectives.
• • You will take full ownership of your assigned accounts, proactively managing day-to-day operations, ensuring all deliverables undergo rigorous quality checks, and consistently monitoring performance to guarantee accounts are running optimally and achieving desired outcomes.
• • Embracing Tinuiti's core values of seeking feedback, pushing for craft excellence, embracing technology and change, prioritizing client outcomes with innovation and precision, acting with speed, eliminating waste, and holding yourself accountable will be key to your success and integration into the team.