Community Engagement Manager

📋 Description

• • As the Community Engagement Manager at Nava PBC, you will be instrumental in shaping and executing our strategies for building and nurturing relationships with our diverse community of stakeholders. This pivotal role focuses on managing our community engagement infrastructure, with a significant emphasis on leveraging Salesforce for contact management, optimizing marketing operations, and streamlining engagement workflows. You will be the guardian of our contact data, ensuring its accuracy, accessibility, and effective utilization to drive outreach, successful events, impactful campaigns, and robust relationship-building across the entire organization.
• • Your day-to-day responsibilities will involve the meticulous management of our engagement systems and processes. You will be a key partner to our Communications and Business Development teams, providing them with the data hygiene, segmentation, and actionable insights needed to execute their strategies. By ensuring our engagement efforts are coordinated, measurable, and strategically aligned with Nava's overarching company goals, you will directly contribute to our mission of making government services simple and effective.
• • In the realm of Salesforce & Engagement Data Management, you will take ownership of Salesforce as the definitive system of record for all community, partner, and stakeholder contacts. This includes conducting regular audits and implementing rigorous maintenance protocols to guarantee data accuracy, cleanliness, and consistency. You will develop and manage sophisticated contact segmentation strategies, implement effective tagging systems, and define clear lifecycle stages to precisely support marketing and engagement needs. A critical part of your role will be to create and maintain insightful dashboards and reports that provide real-time visibility into engagement activity and outcomes, enabling data-driven decision-making. Furthermore, you will be responsible for establishing and documenting clear standards and workflows for contact entry, updates, and overall usage, ensuring a unified approach across all teams.
• • Supporting Marketing Operations & Campaigns will be another core function. You will collaborate closely with the Communications team to facilitate outreach campaigns, manage newsletter distribution, and promote events through the effective use of Salesforce and associated tools. This involves managing email lists, refining audience segmentation for maximum impact, and implementing robust contact suppression rules. You will play a vital role in campaign tracking and attribution by diligently maintaining accurate contact and activity records. Your ability to coordinate timelines and gather necessary inputs for engagement-related campaigns and initiatives will be crucial for their success.
• • Your role will also extend to Community & Event Engagement Support. You will provide essential support for events, briefings, webinars, and various community programs by managing invitations, tracking RSVPs, monitoring attendance, and coordinating follow-up communications. You will act as a central point of contact, coordinating with internal teams to ensure timely and accurate outreach to all stakeholders. Maintaining comprehensive engagement histories will be key to fostering and supporting long-term, meaningful relationship management with our community.
• • Driving Process Improvement & Reporting is paramount. You will proactively identify opportunities to enhance our engagement workflows, optimize the use of our tools, and refine our reporting capabilities. This includes developing comprehensive documentation and creating effective training materials related to Salesforce and our engagement processes for various teams. By continuously monitoring performance metrics, you will provide recommendations for adjustments and improvements to maximize engagement effectiveness and achieve our strategic objectives.
• • This is a mid-management role that offers a unique opportunity to blend technical CRM expertise with strategic community building, all within a mission-driven organization dedicated to public good. Your work will directly impact Nava's ability to connect with and serve the communities that rely on government services.