Consumer Behavior and Brand Management, Department of Business Management - Adjunct Faculty

📋 Description

• • The role involves teaching two graduate-level marketing courses—Consumer Behavior and Customer Relationship Management (MRKT 602) and Brand Management and Integrated Marketing Communication (MRKT 603)—remotely for the University of Maryland Global Campus (UMGC) Marketing Program.
• • Day-to-day responsibilities include actively engaging students through frequent interaction, guiding collaborative learning in problem- and project-based activities, providing regular constructive feedback using rubrics, demonstrating current subject-matter expertise, and contributing to curricular improvement discussions with program leadership.
• • UMGC is a leader in online higher education committed to serving working adults and military-affiliated students; the institution values scholar-practitioners who bring real-world industry experience into the classroom to bridge theory and practice.
• • In this role, the adjunct faculty member will deepen their impact on adult learners, refine online pedagogical skills, stay current in marketing trends through teaching, and contribute to the academic development of future marketing professionals while maintaining professional engagement in the field.