Job Overview
Location
Seattle, US
Job Type
Full-time
Category
Marketing
Date Posted
July 16, 2026
Full Job Description
đź“‹ Description
- • Own the strategy: audience, ICP, positioning, naming, messaging. Build it from the customer out, and shape how each app shows up and stands apart.
- • Run acquisition end to end. Plan the campaigns, pick the channels, get scrappy building the ads yourself. Know what actually moves installs.
- • Own the app store presence: listing, ASO, and the whole path from "found you" to "downloaded."
- • Build our social + community presence. Should we be on TikTok? Run influencer? Show up where people already talk about us (hi, Reddit)? You'll make the call, then go do it.
- • Own the growth fundamentals: MAU, retention, acquisition, CAC. Test, read, iterate, repeat.
- • Shape pricing + packaging with our product team. You'll have the acquisition and retention signal that should drive it.
- • Turn consumer wins into operator proof, and bring that story into partner conversations yourself.
- • Sit with Product + Engineering on roadmap and launches, and build the consumer marketing playbook from scratch.
🎯 Requirements
- • You've done consumer marketing. You've owned B2C / app marketing and you build from the customer out, not the product in.
- • Full-stack and scrappy. Strategy to execution with no handoff. You'd rather ship your own ad today and test the hell out of it, rather than wait a quarter for a perfect one.
- • An owner. You set the agenda, make the call, and own the result.
- • Fluent in app growth. ASO, mobile channels, lifecycle, and the metrics (MAU, retention, CAC) are home turf.
- • A channel builder with taste. You've got a point of view on social, community, and influencer, and the hands to stand them up — not just brief them.
- • Bilingual in B2C and B2B. You live in consumer but get how a B2B company runs, and can carry consumer insight into an operator room.
- • A sharp storyteller. You make technical capabilities sound like things real people actually care about.
- • Curious and experimental with AI. Our PMs are already vibe-coding fixes to production. You'll use AI daily to move faster and keep the quality bar high.
- • Comfortable representing Hiya at events and in customer-facing settings.
🏖️ Benefits
- • Equity compensation
- • 401K program with 3% match through Fidelity Investments
- • Self managed vacation plan
- • 15 Paid holidays including Recharge Days
- • 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
- • Flexible spending, health savings accounts and Pretax dependent day care savings plan
- • Paid parental leave
- • Voluntary Life and AD&D, and Accident insurance options
- • Employer-paid life insurance
- • Employer-paid long-term disability coverage (in qualifying states)
- • Donation Matching for a charity of your choice (up to $1,000/ year)
- • $1,000/year reimbursement in Professional Development funds
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Hiya, Inc.
Hiya is a leading conversational phone intelligence company that helps businesses and consumers identify and block spam calls and texts. Their platform analyzes billions of calls and texts monthly to provide real-time insights and protection against unwanted communications. Hiya's technology is used by mobile carriers, device manufacturers, and app developers to enhance the user experience and combat fraud. They offer solutions for call blocking, caller identification, and reputation management, aiming to make phone calls safer and more trustworthy for everyone. The company operates in the telecommunications and cybersecurity industries, focusing on mobile security and communication integrity.
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