Content Manager

📋 Description

• • ERP Suites LLC is seeking a highly motivated and skilled Content Manager to spearhead our written content strategy and execution, playing a pivotal role in establishing us as the most trusted voice within our industry.
• • This is a high-impact position for an individual who possesses a deep understanding of business operations and excels at translating complex concepts into clear, authoritative, and engaging content.
• • Your primary mission will be to develop and publish educational, buyer-focused content designed to significantly increase our organic search visibility, enhance AI discoverability, and provide invaluable support for our sales conversations.
• • You will report directly to the Marketing Director, fostering a collaborative environment and working closely with our team of expert consultants and the sales department to ensure content aligns with business objectives and addresses customer needs.
• • While this position is remote, candidates are required to reside within the Greater Cincinnati area to facilitate occasional, crucial in-person collaboration and team building.
• • Key Responsibilities and Impact:
• • Content Creation and Authority Building:
• • You will be responsible for writing and publishing a minimum of two in-depth, authoritative articles per week, establishing a consistent flow of high-quality content.
• • Each piece of content will be meticulously structured for maximum clarity, reader engagement, and optimal search engine performance, ensuring our message resonates with our target audience.
• • A core focus will be creating content that directly answers real buyer questions, proactively addresses pain points, and effectively reduces friction throughout the sales process, empowering both prospects and our sales team.
• • Subject Matter Expert (SME) Interviews and Research:
• • Regularly conduct insightful interviews with internal subject matter experts across various departments to extract deep knowledge and unique perspectives.
• • Skillfully translate complex business, technical, and operational discussions into clear, accessible, and actionable insights that resonate with a broad audience.
• • Rigorously ensure the accuracy, authority, and integrity of all published material, maintaining our reputation for reliable information.
• • Topic Ideation and Editorial Leadership:
• • Proactively generate at least 10 new, compelling article ideas each month, strategically aligned with current sales priorities and market trends.
• • Manage and meticulously maintain the editorial calendar, ensuring a well-organized and timely publication schedule.
• • Identify critical content gaps that hinder buyer education and market penetration, developing strategies to fill these voids.
• • SEO, AI, and Analytics Integration:
• • Leverage a suite of powerful tools, including HubSpot, Google Analytics 4 (GA4), Google Search Console, and various SEO platforms, to inform content strategy and measure performance.
• • Optimize all content for both organic search visibility and emerging generative AI discoverability, ensuring we are found by users across multiple platforms.
• • Utilize performance data and analytics to continuously refine content strategies, improve engagement, and drive measurable results.
• • Strategically incorporate AI tools and workflows to enhance efficiency and productivity without compromising the quality, accuracy, or unique voice of our content.
• • Sales Alignment and Revenue Support:
• • Collaborate closely with the sales team to identify common customer objections, frequently asked questions, and key buyer concerns.
• • Produce targeted content that directly supports revenue generation efforts and contributes to shortening the sales cycle by providing prospects with the information they need.
• • Who You Are:
• • You possess a natural curiosity about how businesses operate and are comfortable asking insightful, strategic questions to uncover key information.
• • You are motivated by tangible business impact and measurable results, rather than simply outputting content.
• • You are data-aware and results-oriented, using insights to guide your decisions and optimize your work.
• • You demonstrate a structured, clear, and logical approach to thinking and communication, ensuring your content is easy to understand and follow.
• • Company Mission and Values:
• • At ERP Suites, we are dedicated to empowering our customers to fully realize the potential of their IT investments. Our comprehensive ERP solutions are designed to streamline operations, facilitate scaling, and ultimately drive improved efficiency and increased profit margins.
• • As a proud Oracle Gold Partner, we champion proactive JD Edwards management and innovative custom product enhancements.
• • ERP Suites offers a full spectrum of services, including technical consulting, cloud services, managed services, and digital transformation solutions for leading companies across America. We focus on building secure connections, enhancing performance, automating workloads, and providing mobility solutions.
• • Our Core Values guide our actions: Make Customers Successful, Be An Advisor, Be a Teacher, Be a Coach, Have Fun, Do the Right Things for the ERP Suites Family, and Adapt Quickly to Changing Roles and Environments.
• • We believe that IT change begins with questions and the identification of problems and business needs. Our existence is defined by our commitment to answering tough questions, solving complex problems, and helping companies not only identify but fully realize the potential of their IT.