Content Strategist (Remote Canada) - Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the primary client-facing strategist responsible for developing, implementing, and optimizing custom content and SEO strategies for enterprise B2B clients in tech and SaaS industries.
• Create data-driven client strategies aligned with Directive’s DiscoverabilityOS™ methodology, integrating keyword research, on-page optimization, link building, and content production to maximize NSM attainment.
• Utilize Google Analytics, SEMRush, Ahrefs, Google Search Console, and Screaming Frog to analyze website traffic, SERP share, and SEO performance, then translate insights into actionable strategy revisions.
• Set client goals based on historical performance and current campaign data; ensure all goals are reviewed and approved by the Associate Director (AsD) before client presentation.
• Manage end-to-end execution of content campaigns by coordinating with internal specialists, writers, and designers to deliver high-quality, on-time deliverables that meet client standards.
• Use Asana to assign, track, and monitor tasks across internal teams and client teams, ensuring deadlines are met and responsibilities are clearly communicated.
• Partner with Project Managers in client pods to align task creation, assignment, and due dates, maintaining accountability and transparency throughout the campaign lifecycle.
• Conduct bi-weekly client meetings to report on NSM progress, deliverable status, and strategic adjustments, while proactively communicating via Slack between meetings on updates, delays, and opportunities.
• Produce monthly, quarterly, and bi-annual business review reports that clearly articulate campaign impact, ROI, and growth opportunities to clients and internal leadership.
• Identify and pursue upsell, cross-sell, and referral opportunities within client accounts, such as expanding into Paid Media, increasing content budgets, or transitioning to new service lines.
• Build and maintain trusted client relationships by understanding their business goals beyond deliverables, engaging on a human level, and asking for referrals at key moments (e.g., new job transitions, 5-star CSAT scores).
• Proactively communicate roadblocks, strategic shifts, internal client changes, or account growth opportunities to Associate Directors and internal leadership.
• Stay current on digital marketing trends, including AI and automation tools, and apply emerging best practices to enhance campaign effectiveness and operational efficiency.
• Maintain 100% NSM attainment, 96% MRR retention, and CSAT scores above 4.2 across all assigned clients.
• Ensure all client deliverables adhere to Directive’s proprietary best practices, including LTV:CAC modeling, customer generation frameworks, and Share of SERP optimization.
• Operate 100% remotely from a home office with reliable internet, using Zoom, Slack, Asana, and other productivity tools to collaborate with global teams.
• Adhere to Directive’s remote work expectations: remain stationary for extended periods, interpret written and verbal communication accurately, and maintain a professional work environment.

🎯 Requirements

• Proven track record of implementing SEO principles including keyword research, on-page optimization, and link building
• Analytical proficiency using Google Analytics, SEMRush, Ahrefs, Google Search Console, and Screaming Frog
• Strong client-facing communication skills with experience managing enterprise B2B tech or SaaS accounts
• Demonstrated experience working in a digital marketing agency environment
• Proven organizational and project management skills with proficiency in Asana or similar tools
• Genuine enthusiasm for digital marketing, SEO, and content strategy, with a drive to stay ahead of industry trends including AI and automation

🏖️ Benefits

• 100% employer-paid medical, dental, and vision insurance for you; 50% employer contribution for dependents
• Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, and End of Year Recharge (Dec 24–Jan 1)
• Access to Spring Health for certified therapy and Headspace membership for mental wellness
• Gympass membership for physical wellness
• Traditional and Roth 401(k) with 3% company match
• Annual bonus that scales with tenure
• Annual anniversary trip with peers and executive leadership

Skills & Technologies

Spring

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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