Creative Marketing Manager

📋 Description

• • Are you a creative visionary with a knack for performance marketing? Do you thrive in a fast-paced environment where innovative ideas are not just welcomed but actively tested and scaled? KissMyApps (KMA) is seeking a dynamic Creative Marketing Manager to join our rapidly growing team and play a pivotal role in the user acquisition strategy for our flagship AI Remodel product.
• • KissMyApps is a leading platform company, a powerhouse that unites seven distinct product verticals and over 30 AI-first products. With a massive user base exceeding 100 million individuals, we've built a robust ecosystem encompassing proprietary analytical, payment, and marketing solutions. Our products, including AI Remodel, Printer, Botan, and Calorie Counter, are global leaders in their respective niches within utilities, lifestyle, and health & fitness categories. Many of our applications consistently rank at the top of the App Store charts, addressing the needs of hundreds of millions of people worldwide.
• • Our competitive advantage lies in our relentless pace. KMA experiences a minimum year-over-year growth of 3x, and we are looking for a Creative Marketing Manager who can accelerate this trajectory even further. This role offers a unique opportunity to directly influence user growth through a systematic approach to hypothesis testing, data analysis, and audience insights, driving results from initial concept to measurable performance outcomes.
• • As the Creative Marketing Manager for AI Remodel, you will be instrumental in the complete cycle of creating and scaling high-impact creatives for paid social channels, including Meta, TikTok, and other emerging platforms. You will be the driving force behind generating compelling visual and textual content that resonates with our target audience and converts them into active users.
• • Your core responsibilities will involve a systematic approach to creative development and optimization for user acquisition in paid social channels. This includes conducting thorough creative and competitive research to understand market trends, best practices, and audience behavior. You will leverage this research to formulate and prioritize creative hypotheses, ensuring they are data-driven and aligned with performance goals.
• • A key aspect of this role is developing innovative concepts for performance campaigns. This encompasses everything from video concepts and static ad formats to crafting compelling messaging and attention-grabbing hooks. You will be responsible for translating these concepts into structured briefs for our talented design and production teams, meticulously overseeing the creative process from inception to final delivery.
• • Collaboration is paramount. You will work closely with the User Acquisition team to ensure a swift time-to-market for all creative assets, enabling agile campaign launches. Post-launch, you will meticulously analyze test results, focusing on key performance metrics such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), Cost Per Mille (CPM), and Return on Ad Spend (ROAS). Based on these insights, you will initiate iterative improvements and optimizations to maximize campaign effectiveness.
• • Furthermore, you will facilitate brainstorming sessions and foster strong cross-functional relationships with the Design, UA, and Growth teams. This collaborative environment is crucial for achieving our shared objectives and driving continuous innovation in our marketing efforts. You will be empowered to experiment, learn, and contribute significantly to the success of AI Remodel.
• • This is more than just a job; it's a chance to be at the forefront of AI product innovation, shaping the growth of a product used by millions. If you are passionate about creative storytelling, driven by data, and eager to make a tangible impact, we invite you to join us in launching the future.