Creative Producer

WellTech Limited

Job Overview

Location

Ukraine

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end production of high-performing creative assets for wellness apps across Meta, TikTok, and Google ad networks, ensuring alignment with performance marketing goals.
• Develop strategic creative concepts grounded in user insights and market trends, translating data-driven findings into compelling ad narratives that drive conversions.
• Write detailed creative briefs that guide designers, copywriters, and videographers to produce on-brand, performance-optimized content.
• Analyze campaign performance metrics and creative lift to identify winning formats, iterate on underperforming assets, and optimize future creative output.
• Conduct ongoing competitor and industry trend analysis within the health and fitness vertical to uncover innovative creative approaches and stay ahead of market shifts.
• Manage full creative production cycles—from ideation and asset development to final delivery and post-launch evaluation—ensuring deadlines and quality standards are consistently met.
• Serve as a mentor and coach to junior creatives, providing constructive feedback and fostering a culture of continuous learning and creative excellence.
• Collaborate cross-functionally with performance marketing, product, and analytics teams to align creative strategy with broader business KPIs and user acquisition goals.
• Proactively propose and implement new tools, frameworks, and methodologies to enhance creative efficiency and output quality across the team.
• Present creative work with clarity and confidence, articulating the strategic rationale behind creative decisions to stakeholders at all levels.
• Maintain autonomy in managing workload, prioritizing tasks, and adapting to shifting campaign priorities without supervision.
• Ensure all creative output reflects a deep understanding of the wellness app audience, emphasizing real-life transformation and emotional resonance.
• Stay current with platform-specific algorithm changes and content trends on Instagram Reels, YouTube Shorts, and TikTok to maximize organic and paid reach.
• Utilize AI-powered tools such as Midjourney and ChatGPT to accelerate ideation, asset iteration, and content personalization where applicable.
• Maintain upper-intermediate to advanced English proficiency to communicate effectively with global teams and stakeholders.

🎯 Requirements

• Minimum 2 years of experience as a Creative Producer or similar role in performance marketing
• Proven expertise in creating UGC and storytelling content for Meta, TikTok, and Google ad platforms
• Demonstrated ability to generate creative concepts that consistently exceed marketing KPIs
• Strong background in performance marketing driven by analytics and data insights
• Excellent project and time management skills with ability to operate autonomously
• Upper-intermediate or advanced English language proficiency

🏖️ Benefits

• Opportunity to work with globally recognized wellness apps used by over 25.5 million people
• Collaborative, growth-oriented environment with mentorship opportunities for team development
• Exposure to cutting-edge AI tools and performance marketing technologies
• Direct impact on user health outcomes through meaningful wellness products

Skills & Technologies

Onsite

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WellTech Limited

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About WellTech Limited

WellTech Limited is a Cyprus-based holding company that builds and operates a portfolio of mobile health, fitness, and wellness applications. Its brands include BetterMe, Muscle Booster, Yoga-Go, and WalkFit, serving over 200 million users worldwide. The company focuses on AI-driven personalized programs for weight management, mental health, physiotherapy, and activity tracking, combining science-backed content with behavioral coaching. Revenue is generated through freemium subscriptions and in-app purchases across iOS and Android platforms.

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