Creative Strategist

Maneuver Marketing LLC

Job Overview

Location

United Kingdom

Job Type

Full-time

Full Job Description

📋 Description

• Build, improve, and maintain a repeatable research infrastructure across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points to fuel creative strategy.
• Organize research insights into queryable, structured systems that enable the team to rapidly generate creative ideas, tagged by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format.
• Turn research inputs into testable creative opportunities, briefs, hooks, and hypotheses that directly inform campaign development.
• Continuously evolve the research infrastructure to compound in value over time, avoiding static swipe files and ensuring scalability.
• Establish and refine structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs to isolate performance drivers.
• Design test matrices that enable systematic iteration and clear attribution of performance changes to specific creative variables.
• Execute a high-velocity testing cadence with consistent launches and data-driven iteration cycles to identify winners, losers, fatigue, and scaling potential.
• Connect creative test outcomes directly to business metrics including CAC, MER, LTV, spend level, and scaling constraints to guide strategic decisions.
• Scale winning creative concepts across new formats, funnels, channels, geographies, and products based on validated performance data.
• Maintain clear, up-to-date documentation of all tested concepts, outcomes, and next-step hypotheses to ensure institutional knowledge retention.
• Create structured creative briefs that define hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage for every asset.
• Ground every brief in customer insight, performance data, and business priorities to ensure strategic alignment and reduce revision cycles.
• Build reusable briefing systems that allow winning concepts to be efficiently adapted across SKUs and formats without reinventing the wheel.
• Translate research and test learnings into repeatable creative frameworks that standardize output quality and accelerate production.
• Map creatives precisely to ToFu, MoFu, and BoFu stages with clear strategic intent to optimize customer journey alignment.
• Design end-to-end creative production workflows from research → brief → production → QA → launch → analysis → iteration with defined ownership and handoffs.
• Create modular production systems that enable parallel development across multiple formats, SKUs, and concepts without bottlenecks.
• Define SLAs, quality standards, and accountability points across designers, copywriters, editors, media buyers, and operators to ensure predictable launch cadence.
• Identify and eliminate production bottlenecks proactively to maintain speed without sacrificing creative quality or strategic clarity.
• Continuously improve and automate production systems where feasible to increase efficiency and reduce manual overhead.
• Collaborate closely with media buyers, growth, operations, product, and cross-functional teams to diagnose and resolve performance or production bottlenecks.
• Translate performance issues into clear creative or operational action steps that drive rapid resolution and learning.
• Ensure learnings from tests and campaigns are shared across teams and channels to maximize organizational knowledge.
• Drive creative output across key acquisition channels including Meta, Google, TikTok, and other relevant platforms to support customer acquisition goals.
• Consistently deliver ad concepts that achieve high click-through rates (CTR), engagement ratios, and positive social interactions.
• Improve key conversion metrics including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV) through design enhancements and A/B testing.
• Maintain a high ad grade success rate across tests by meeting or exceeding platform and campaign creative standards.
• Ensure all creative work reflects a strong aesthetic standard and is optimized for user experience and conversion performance.

🎯 Requirements

• 5+ years in creative DTC advertising with emphasis on design over data
• Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions
• Expertise in creative research, visual storytelling, and strategic design integrated with marketing goals
• Solid grasp of digital platforms and performance metrics with high standards for design aesthetics
• Passion for psychology, design, video, and content that drives customer-centric creatives
• Actively engaged in industry trends including DTC Twitter spaces and creative testing discussions

🏖️ Benefits

• Opportunity to work on a USD$100M+ DTC health & wellness brand with global reach
• Collaborate with top-tier creative and growth teams at a high-growth company ranked by Financial Times and E50 Awards
• Influence brand strategy and creative direction for a rapidly scaling business
• Work with a data-driven, test-and-learn culture focused on performance and innovation

Skills & Technologies

Onsite

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Maneuver Marketing LLC

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About Maneuver Marketing LLC

Maneuver Marketing LLC is a U.S.–based agency that plans and executes data-driven digital marketing programs for mid-market B2B companies. Core services include paid search, paid social, SEO, content strategy, marketing automation, and revenue operations consulting. The team integrates with clients’ existing sales and marketing stacks to optimize funnel performance, lower CAC, and accelerate pipeline growth. Founded in 2017 and headquartered in Austin, Texas, the company operates as a remote-first organization serving SaaS, technology, and professional-services clients across North America.

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