Creative Strategist (AppLovin)

📋 Description

• • Build the AppLovin creative playbook by leading the development of our creative strategy for AppLovin as a growth channel, establishing testing principles, creative frameworks, and performance patterns.
• • Identify what drives success on AppLovin and turn those insights into a repeatable playbook that can be applied across multiple SKUs and offers.
• • Help define the role creative plays in campaign performance, and shape how creative and media buying work together to unlock channel growth.
• • Conduct in-depth performance creative research by diving into winning ad patterns, competitor activity, offer positioning, hooks, visual formats, and messaging angles relevant to paid acquisition.
• • Distil learnings into actionable testing hypotheses and creative directions that align with business goals and customer psychology.
• • Develop a strong understanding of how creatives should be adapted to suit AppLovin’s environment and performance model.
• • Execute a strategic testing process by building and managing a structured testing roadmap across concepts, hooks, angles, offers, formats, and messaging variations.
• • Continuously identify opportunities to refresh, iterate, and scale creative based on performance signals.
• • Balance testing velocity with strategic thinking, ensuring we are not only generating new ideas, but learning systematically from results.
• • Influence media buying & campaign decision-making by partnering closely with media buyers to interpret creative performance and influence campaign decisions based on what is resonating.
• • Help determine which creative directions deserve more spend, further iteration, or strategic repositioning.
• • Bring a creative lens into campaign planning so that media buying decisions are informed by strong concept logic and testing insights.
• • Create concepts that drive paid acquisition by developing direct response ad concepts designed to attract attention, communicate value clearly, and drive action.
• • Craft ideas that align with different offers, customer motivations, objections, and stages of purchase intent.
• • Ensure creative is not just visually strong, but strategically designed to improve acquisition efficiency.
• • Work across multiple SKUs & offers by applying performance creative learnings across a portfolio of products rather than focusing on a single SKU.
• • Adapt concepts and messaging to different products, audiences, and commercial priorities while maintaining a disciplined testing approach.
• • Help the wider business identify which creative patterns are broadly scalable versus offer-specific.
• • Optimize conversion levers through creative strategy by identifying bottlenecks in the customer acquisition journey and proposing creative solutions that improve performance.
• • Test and refine key levers such as hooks, offer framing, problem-solution messaging, proof points, product demonstration, and calls to action.
• • Use performance insights to sharpen how we communicate value and reduce friction from first impression through conversion.
• • How you’ll succeed by building a clear and actionable creative playbook for AppLovin that gives the team a strong foundation for scaling the channel.
• • Consistently generate concepts that improve engagement, click-through, conversion quality, and overall campaign efficiency.
• • Help turn AppLovin into a meaningful and profitable acquisition channel across multiple SKUs and offers.
• • Influence campaign direction through strong creative judgment and thoughtful partnership with media buying.
• • Increase creative testing velocity and hit rate by developing repeatable frameworks for ideation, iteration, and scale.
• • What you bring by having 5+ years in DTC performance creative, creative strategy, or growth-focused advertising, ideally in direct response environments.
• • Strong experience developing ad concepts for paid acquisition channels, with a clear understanding of how creative influences media performance.
• • Deep familiarity with creative testing methodologies, including how to evaluate and iterate on hooks, angles, formats, messaging, and offers.
• • Ability to think strategically across multiple SKUs and offers, rather than only within a single product lane.
• • Strong commercial instincts and the ability to connect creative decisions with acquisition outcomes.
• • Experience partnering closely with media buyers or growth marketers to shape campaign direction.
• • A sharp eye for what makes performance creative work — from audience psychology and offer communication to clarity, pace, and conversion intent.
• • A proactive, builder mentality: comfortable creating new systems, defining best practices, and helping establish a new growth playbook from the ground up.
• • About your application by submitting your application in English. It's our company language so you’ll be speaking lots of it if you join.
• • We treat all candidates equally - if you’re interested please apply through our careers portal.