CRM Manager (Lifecycle Growth)

Superduper Inc.

Job Overview

Location

USA

Job Type

Full-time

Full Job Description

📋 Description

• As a CRM Manager (Lifecycle Growth) at Superduper Inc., you will own player engagement, retention, and monetization across the full customer lifecycle, driving measurable impact through data-informed, end-to-end lifecycle marketing strategies in the fast-growing crypto iGaming space.
• You will design and execute player journeys across email, SMS, and in-platform messaging—focusing on onboarding, activation, retention, reactivation, and churn prevention—while translating product features into compelling, value-driven campaigns that boost engagement and revenue.
• You will partner with Casino and Sportsbook teams to align product releases with marketing initiatives, run rigorous A/B tests, forecast outcomes, and continuously optimize campaigns based on performance data to maximize NGR and LTV impact.
• You will build and deploy campaigns directly within CRM platforms, own end-to-end execution including QA and scheduling, and leverage segmentation and personalization to identify high-value players and emerging VIPs, turning insights into actionable growth strategies.

🎯 Requirements

• 4–7 years of experience in CRM, lifecycle, or growth marketing
• Experience in iGaming, crypto, gaming, or high-frequency consumer platforms preferred
• Strong analytical mindset with comfort in Excel/Sheets; SQL is a plus
• Proven ability to run experiments and drive measurable outcomes
• Experience with CRM platforms such as Smartico, Optimove, FastTrack, Braze, or similar
• Ability to connect product features to marketing campaigns and translate them into clear player-facing value propositions

🏖️ Benefits

• Opportunity to shape the future of crypto iGaming at an innovative, fast-moving company
• End-to-end ownership of lifecycle marketing strategy and execution
• Work with cutting-edge CRM and personalization technologies
• Collaborate cross-functionally with product, casino, and sportsbook teams
• Data-driven culture that values experimentation, iteration, and measurable impact
• Autonomy to build systems, not just campaigns, with a builder’s mindset

Skills & Technologies

Onsite

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Superduper Inc.

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About Superduper Inc.

Superduper is a San Francisco–based AI infrastructure company that provides an open-source Python framework for integrating machine-learning models and real-time data pipelines directly into existing databases. Its platform enables developers to deploy, manage and monitor AI applications without moving data, supporting popular databases like MongoDB, PostgreSQL and Snowflake. The company focuses on simplifying production-grade AI workflows, offering features such as model versioning, vector search and live inference, and targets data teams and software engineers seeking to embed generative AI capabilities into enterprise applications while maintaining data governance and security.

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