Job Overview
Location
Berlin
Job Type
Full-time
Category
Data Science
Date Posted
June 2, 2026
Full Job Description
đź“‹ Description
- • Architect and scale AI-driven customer lifecycle journeys including activation, churn prediction, and reactivation using predictive analytics, machine learning segments, and algorithmic send-time/channel optimization.
- • Own the end-to-end technical health of the CRM orchestration platform (Braze), leveraging advanced Liquid scripting, API webhooks, and Connected Content to pull dynamic, real-time data into automated workflows.
- • Partner directly with Data Science and AI Engineering teams to deploy proprietary propensity models (e.g., churn risk, next-best-action) into live CRM flows and map custom event schemas for accurate behavioral tracking.
- • Design and execute high-tempo, multi-touch experimentation frameworks focused on incrementality and downstream conversion lift, prioritizing business impact over surface-level metrics like open or click rates.
- • Act as the primary guardian of data hygiene and deliverability, proactively auditing API payload failures, broken event flows, and global sender reputation issues to ensure campaign reliability.
- • Build and maintain modular, scalable CRM architectures with clean naming conventions, well-documented webhook structures, and reusable logic to eliminate technical debt and support rapid iteration.
- • Translate behavioral data into dynamic user segments using predictive AI scoring and clustering, moving beyond static segmentation to intent-driven, real-time adaptive workflows.
- • Collaborate with engineering teams to define and implement custom tracking events, interpret API documentation, and align data structures across marketing, product, and backend systems.
- • Optimize campaign performance by diagnosing root causes of underperformance—such as delayed triggers, malformed payloads, or missing event properties—through systematic data flow audits.
- • Utilize LLMs and AI prompt engineering techniques to generate dynamic, personalized content at scale within CRM communications, where applicable.
- • Transform disorganized or legacy CRM systems into clean, automated, and scalable architectures that support Almedia’s high-growth, data-first marketing strategy.
- • Operate in a fully in-office environment (5 days/week) in Berlin to maintain high-energy collaboration and momentum within a fast-paced, high-ownership team.
- • Balance long-term infrastructure development with immediate tactical wins in a rapidly evolving data framework environment, ensuring both scalability and agility.
🎯 Requirements
- • Deep, hands-on experience with Braze (or similar enterprise CRM orchestration platforms), including complex Canvas building, advanced Liquid scripting, and API integrations via Connected Content.
- • Proven ability to leverage predictive AI scoring, dynamic user attributes, and behavioral clustering to power automated marketing workflows beyond static segmentation.
- • Strong systems thinking with the ability to read API documentation, write basic SQL, and collaborate with backend engineers to define custom event tracking and data structures.
- • Root-cause analytical mindset focused on auditing data flows, identifying payload failures, and troubleshooting broken event triggers in real-time CRM systems.
- • Experience optimizing CRM architectures to eliminate technical debt, with attention to clean code, scalable logic, and maintainable workflows.
- • Bonus: Experience using LLMs or AI prompt engineering for dynamic content personalization, or transforming chaotic CRM setups into modular, scalable systems.
🏖️ Benefits
- • Equity in Almedia for all Berlin-based employees.
- • Central Berlin office with fully-stocked modern workspace designed for collaboration.
- • Transport subsidy, daily breakfasts and lunches, language learning support, and Urban Sports Club membership.
- • Bonus structure and salary range of €75K – €90K.
Skills & Technologies
About Almedia Inc.
Almedia is a digital advertising company that develops technology and media solutions for brands seeking performance-driven campaigns. Its platform combines programmatic buying, data analytics, and proprietary optimization tools to deliver targeted display, video, and mobile inventory across North America. The company focuses on measurable outcomes, offering transparent reporting and audience insights to help advertisers maximize return on ad spend. Headquartered in Montreal, Almedia maintains direct publisher relationships and operates private marketplaces designed for mid-market and enterprise clients. Services include campaign management, creative production, and strategic consulting aligned with brand safety and viewability standards.
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