CRM Marketing Manager Housing

📋 Description

• • Join EliseAI as a Lifecycle Marketing Manager and play a pivotal role in shaping the future of our housing solutions. In this dynamic position, you will be instrumental in designing, implementing, and optimizing integrated marketing campaigns across a comprehensive range of channels. Your primary objective will be to drive engagement, conversion, and retention throughout the entire customer lifecycle, from initial prospect attraction to long-term customer growth.
• • You will be responsible for developing and executing mid and bottom-funnel campaigns meticulously crafted to educate and engage potential customers. This involves a deep understanding of prospect needs and pain points, translating them into compelling narratives that highlight EliseAI's value proposition. The ultimate goal is to significantly increase the conversion of Marketing Qualified Leads (MQLs) into sales opportunities, thereby accelerating the velocity of our sales pipeline and contributing directly to revenue growth.
• • A key aspect of this role involves converting qualified leads into loyal customers. You will achieve this by designing and deploying targeted nurture tracks, implementing triggered campaigns based on user behavior, and creating personalized customer journeys. These initiatives will be crucial in guiding prospects through the decision-making process, encouraging demo requests, and ultimately driving customer acquisition at scale.
• • Beyond acquisition, you will focus on retaining and growing our existing customer base. This entails developing robust onboarding programs that ensure new users quickly understand and adopt our platform, as well as creating ongoing engagement strategies. By maximizing product adoption and fostering customer satisfaction, you will aim to increase customer lifetime value and reduce churn.
• • This role demands a strategic approach to leveraging a full-channel marketing mix. You will coordinate efforts across email marketing, paid and organic digital advertising, direct mail, field and virtual events, SMS, and in-app messaging. The aim is to deliver cohesive, high-impact experiences that resonate with prospects and customers at every touchpoint, ensuring a consistent and positive brand interaction.
• • Data-driven decision-making is at the core of this position. You will be expected to rigorously test, measure, and optimize all campaign elements. This includes refining audience segmentation, experimenting with creative content, and iterating on messaging strategies. Continuous experimentation with channel mix, campaign cadence, and personalization tactics will be essential to continuously improve conversion rates and overall campaign effectiveness.
• • EliseAI operates at a rapid pace, and we are building something truly transformative in the housing industry. As our Lifecycle Marketing Manager, you will be empowered to move at rocket speed, take ownership of your initiatives, and contribute to building a massive, impactful business. We foster an environment of full autonomy, where your contributions are valued, and there is no room for micromanagement or unnecessary bureaucracy.
• • We are seeking individuals who are hungry, driven, and possess the ambition to build something significant. This role offers the opportunity to solve real client problems with precision and determination. You will be challenged daily to identify opportunities for scaling our marketing efforts and then execute those strategies effectively. Successes will be celebrated, and failures will be viewed as learning opportunities, with the full support of a collaborative team.
• • This is a masterclass in career growth, offering an intense yet incredibly rewarding work experience. If you are ready to embrace challenges, drive impactful results, and be part of a scaling, unicorn startup, this is the opportunity for you. You will be instrumental in writing our marketing playbook, not just following it. Your ability to learn from both successes and failures, supported by a dedicated team, will be key to your growth and the company's success.
• • The ideal candidate will possess a strong understanding of marketing funnels, lead scoring methodologies, and the various lifecycle stages a prospect or customer moves through, from initial awareness to long-term retention. This knowledge will inform the strategic development of campaigns designed to meet users where they are in their journey.
• • Collaboration is key. You will work closely with sales teams and other marketing departments to ensure lifecycle programs are tightly aligned with overarching business objectives and sales strategies. This cross-functional synergy is vital for maximizing the impact of your marketing efforts and achieving collective goals.
• • Finally, you will have the opportunity to scale campaigns through automation and system integration, ensuring efficiency and repeatability as the company grows. This forward-thinking approach will be critical in supporting EliseAI's rapid expansion and maintaining a competitive edge in the market.