Job Overview
Location
US - Remote
Job Type
Full-time
Category
Marketing
Date Posted
June 14, 2026
Full Job Description
đź“‹ Description
- • Own end-to-end cultural engagement strategy across social media, creator partnerships, and influencer programs for Function Health, a category-defining health tech company.
- • Drive step-change growth in reach, engagement, and cultural relevance across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook — incremental gains are not acceptable.
- • Build and execute an always-on, performance-driven social strategy that balances brand integrity with creative exploration and platform-native content formats.
- • Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware, setting the standard for team behavior.
- • Set the creative bar with exceptional cultural judgment, creating original content formats and moments that lead rather than react to trends.
- • Own the full lifecycle of talent and creator relationships — from identification and vetting to negotiation, management, and performance evaluation — spanning micro-creators to high-profile partners.
- • Build a creator ecosystem aligned with Function’s brand values that targets early adopters, mainstream health consumers, and cultural tastemakers.
- • Partner with growth and performance teams to ensure influencer programs drive measurable acquisition, retention, and brand trust outcomes — not just vanity metrics.
- • Evaluate partnership fit through a cultural lens: prioritize alignment with where health culture is heading, not where it has been.
- • Develop infrastructure to scale creator and talent management efficiently across organic and paid efforts.
- • Bring proactive cultural intelligence to all initiatives: decode behavioral drivers behind audience actions, anticipate cultural shifts 12–24 months ahead, and define conditions for Function to own or create cultural moments.
- • Map and navigate cultural tensions (e.g., access vs. luxury, data empowerment vs. health-tech skepticism) to guide brand positioning with intention.
- • Lead and develop a team of five, including four direct reports across social, content, and creator partnerships — building systems that enable high-quality execution without constant oversight.
- • Raise the cultural fluency of the broader organization, ensuring cultural intelligence is embedded across teams, not siloed in one role.
- • Operate as a strategic partner to marketing, brand, creative, growth, communications, and product teams — influencing how stories are told and launched, not just posted.
- • Communicate clearly to leadership and cross-functional partners on performance, cultural rationale, and strategic direction.
- • Define and own key metrics for social and creator programs, tying outcomes directly to business goals: acquisition, retention, reach into new audiences, and brand trust.
- • Move with speed and precision: own decisions and results without sacrificing quality or accountability.
- • Write the playbook — this role is not about inheriting a system but building one from the ground up for a category-defining health brand.
- • Integrate social and creator strategies as one unified cultural engine — they are not siloed functions but two expressions of the same strategy.
🎯 Requirements
- • 7+ years owning social strategy, content, and creator or influencer programs at scale, ideally spanning both functions in one role
- • Proven track record of meaningful channel growth across multiple platforms and a creator program that drove real business outcomes
- • Experience leading and developing teams with at least 2–3 direct reports
- • Deep operating experience in real-time cultural moments, news cycles, launches, and live engagement
- • Strong analytical instincts and fluency tying social and creator performance to growth metrics
- • Experience managing creator and talent relationships across the full spectrum, from micro-creators to macro-influencers, organic and paid
🏖️ Benefits
- • Competitive salary and benefits package
- • Flexible working hours
- • Dynamic work environment where creativity and innovation are encouraged
- • Opportunity to build a category-defining cultural strategy from the ground up
- • Commitment to diversity, equity, and inclusion as an equal opportunity employer
- • Remote work opportunity across the United States
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Function Health Inc.
Function Health is a health technology company focused on empowering individuals to take control of their well-being through personalized health insights. They offer a platform that integrates various health data sources, including lab results, genetic information, and wearable device data, to provide users with actionable recommendations. Their services aim to help individuals understand their unique health profile, identify potential risks, and optimize their lifestyle choices for better health outcomes. Function Health operates within the digital health and personalized wellness industry, leveraging technology to make health information more accessible and understandable for consumers.
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