Data Product Manager - Marketing Analytics (f/m/d)

ZEAL Network SE

Job Overview

Location

Hamburg

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end marketing analytics domain as a senior product leader, setting the roadmap, prioritizing initiatives, and aligning with marketing leadership and broader ZEAL strategy.
• Lead a cross-functional team of analysts, data scientists, analytics engineers, and data engineers, fostering growth, protecting focus, and building internal capability rather than outsourcing.
• Drive marketing measurement maturity by owning methodology decisions for MMM (Marketing Mix Modeling), attribution, and incrementality, including designing experiments and evaluating vendor solutions.
• Act as the senior measurement authority for marketing performance, ensuring all investment decisions are grounded in defensible, data-driven insights and not just vendor outputs.
• Treat marketing analytics as a portfolio of data products with defined owners, users, success metrics, and lifecycles—shifting from reactive reporting to proactive product ownership.
• Maintain portfolio discipline across scope, risk, dependencies, and transparency, enabling executives to clearly understand priorities, trade-offs, and progress.
• Partner with the Tech Lead spine on standards, architecture, and engineering practices, clearly owning the WHAT and WHY while respecting their ownership of the HOW.
• Translate business ambition into structured, actionable plans, proactively managing stakeholder expectations and constructively saying no when capacity or strategic alignment requires it.
• Ensure data is central to marketing planning, campaign analytics, performance reviews, and investment decisions, embedding analytics into the core of marketing decision-making.
• Build and retain high-performing analytics teams by cultivating talent, setting clear expectations, and creating an environment where analytical rigor and innovation thrive.
• Maintain fluency in marketing tech and AdTech stacks, understanding how systems generate the data used for analysis and how to leverage that understanding to improve product outcomes.
• Communicate effectively with VP- and C-level executives, aligning senior leaders, pushing back constructively, and creating structure amid ambiguity or pressure.
• Apply a product mindset to analytics, focusing on user needs, measurable outcomes, and product lifecycles rather than treating analytics as a queue of ad-hoc requests.
• Drive accountability for outcomes, not activity, ensuring every initiative delivers measurable business impact tied to marketing goals.

🎯 Requirements

• 8+ years of experience in analytics, with at least 3 years leading a team in e-commerce, subscription, or comparable consumer business contexts
• Hands-on depth in marketing measurement including MMM, attribution, and incrementality—able to challenge methodology, design experiments, and hold vendors accountable
• Fluency with marketing tech and AdTech stacks and understanding of how marketing systems generate analytical data
• Proven track record of building, growing, and retaining strong analytics teams across analysts, data scientists, and engineers
• Genuine product mindset focused on data products with defined users, success metrics, and lifecycles
• Strong programme discipline managing portfolios, surfacing risks early, and creating clarity across concurrent initiatives
• Executive presence and stakeholder communication skills effective at VP and C-level
• University degree in a relevant field or equivalent demonstrable experience

🏖️ Benefits

• Annual development budget of €2,500 for professional growth
• Unlimited vacation days in addition to 30-day yearly vacation allowance
• Flexible hybrid work setup focused on results
• Monthly mobility allowance of €30 and access to company bike leasing program
• Company pension scheme via Degura
• Subsidized EGYM WELLPASS membership at €25/month for gym and sports access
• Monthly company events and four days per week of company-wide lunches
• Opportunity for workations abroad using the WorkFlex tool

Skills & Technologies

Product Management

Hybrid

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

ZEAL Network SE

Visit Website

About ZEAL Network SE

ZEAL Network SE is a German publicly-listed lottery brokerage and gaming services company founded in 1999. It operates web and mobile platforms that allow customers to place bets on state-licensed lotteries such as Lotto 6aus49, Eurojackpot and Keno, and provides related data, marketing and technology services to lottery operators. With headquarters in Hamburg and a workforce of about 200, the company is licensed and regulated in Germany and focuses on expanding secure, responsible online lottery participation across Europe.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.