Data Web Analytics Lead (Remote - work from home)

Showpo

Job Overview

Location

Manila, National Capital Region, Philippines

Job Type

Full-time

Full Job Description

📋 Description

• Are you a seasoned data analytics professional with a passion for e-commerce and a knack for transforming complex data into clear, actionable strategies? Showpo, a rapidly expanding Australian-owned fashion e-commerce business with a significant global footprint, is seeking an exceptional Data & Web Analytics Lead to spearhead our digital data initiatives. This is a pivotal role within our organization, offering a unique opportunity to shape our data-driven future and contribute directly to our ambitious growth trajectory. As a remote-based position, you'll have the flexibility to work from home while making a substantial impact on our business.
• In this critical leadership position, you will be entrusted with the stewardship of Showpo's entire digital data ecosystem. Your primary mission will be to ensure the integrity, accuracy, and timeliness of our data, enabling us to derive meaningful and actionable insights. These insights will be instrumental in driving key business decisions across various departments, including marketing, product development, customer experience, and overall business strategy. You will be the go-to expert for understanding user behavior, campaign performance, and the overall health of our online presence.
• Your responsibilities will encompass the full spectrum of data analytics, from defining key performance indicators (KPIs) and setting up robust tracking mechanisms to conducting in-depth analysis and presenting findings to stakeholders at all levels. You will be responsible for identifying trends, uncovering opportunities, and highlighting potential risks, providing a clear roadmap for continuous improvement and innovation. This role requires a proactive, collaborative, and strategic mindset, with the ability to work independently and as part of a dynamic, globally distributed team.
• A significant aspect of this role involves leading and mentoring junior analysts (if applicable) and collaborating closely with cross-functional teams, including marketing, engineering, product, and design. You will translate business questions into data requirements, design analytical approaches, and deliver insights that directly influence strategic planning and operational execution. Your expertise will be crucial in optimizing our website performance, enhancing customer journeys, and maximizing the return on investment for our digital marketing efforts.
• You will be at the forefront of implementing and managing advanced analytics tools and platforms, ensuring they are configured correctly and delivering maximum value. This includes overseeing the implementation and maintenance of web analytics tools (e.g., Google Analytics, Adobe Analytics), tag management systems (e.g., Google Tag Manager), and potentially data visualization tools (e.g., Tableau, Power BI). Your deep understanding of these technologies will be essential for building a comprehensive and reliable data infrastructure.
• Furthermore, you will play a key role in defining and monitoring A/B testing strategies, analyzing results, and providing recommendations for website and campaign optimization. This involves understanding statistical significance, experimental design, and the ability to translate test outcomes into tangible business improvements. Your insights will help us refine our user experience, improve conversion rates, and drive greater customer engagement.
• The ideal candidate will possess a strong understanding of the e-commerce landscape, including key metrics such as conversion rates, customer lifetime value, average order value, and churn rate. You will be adept at segmenting customer data to identify high-value customer groups and developing strategies to acquire, retain, and grow these segments. Your analytical prowess will empower Showpo to make smarter decisions, personalize customer experiences, and achieve sustainable growth in a competitive market.
• This role offers an exciting opportunity to be a driving force behind Showpo's data-driven transformation. You will have the autonomy to shape our analytics function, implement best practices, and contribute to a culture of data literacy throughout the organization. If you are a results-oriented individual with a passion for uncovering insights and driving business impact, we encourage you to apply and join our vibrant, global team.

🎯 Requirements

• Proven experience in a Data Analytics or Web Analytics role, with a strong focus on e-commerce.
• Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and tag management systems (e.g., Google Tag Manager).
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Experience with data visualization tools (e.g., Tableau, Power BI) and SQL for data extraction and manipulation.
• Excellent communication and presentation skills, with the ability to articulate findings to both technical and non-technical stakeholders.

🏖️ Benefits

• Competitive salary and performance-based bonuses.
• Flexible remote work arrangement (work from home).
• Opportunity to work with a dynamic, global e-commerce fashion brand.
• Professional development and training opportunities.
• Collaborative and supportive team environment.

Skills & Technologies

Senior

Onsite

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Showpo

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About Showpo

Showpo is an Australian online fashion retailer founded in 2010. It offers a wide range of trendy clothing, shoes, and accessories for women, targeting a young and fashion-conscious demographic. The company is known for its fast fashion approach, regularly updating its collections to reflect current styles and trends. Showpo emphasizes affordability and accessibility, making it a popular choice for budget-friendly fashion. They ship internationally, reaching a global customer base. The brand has built a strong presence through social media marketing and influencer collaborations, positioning itself as a go-to destination for on-trend, affordable womenswear.

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