VP, Analytics (Autos)

Canvas Worldwide LLC

Job Overview

Location

Playa Vista, CA

Job Type

Full-time

Full Job Description

📋 Description

• Canvas Worldwide is seeking a visionary and strategic VP, Analytics (Autos) to join our dynamic team in Playa Vista, CA. As a challenger agency, we pride ourselves on pushing boundaries and delivering ingenious solutions for brands that dare to challenge the status quo. If you are passionate about leveraging data to drive impactful marketing strategies and possess a strong leadership acumen, this role is for you.
• This is a pivotal leadership position, serving as the primary analytics strategist and advisor for our automotive clients. You will be instrumental in shaping data-informed strategies, optimizing marketing efforts, and ensuring our clients achieve their business objectives through advanced analytics. Your role will demand a keen understanding of the automotive industry's unique challenges and opportunities, coupled with a comprehensive grasp of cutting-edge analytical techniques.
• You will be responsible for developing and implementing sophisticated analytics strategies that directly support and enhance our clients' marketing campaigns and advertising initiatives. This involves not just crunching numbers, but crafting compelling data narratives that resonate with mid to senior-level stakeholders, translating complex findings into clear, actionable business insights.
• A key aspect of this role is establishing robust measurement frameworks and leading client-specific learning agendas. You will identify and prioritize advanced analytics and measurement solutions, including but not limited to market mix modeling, attribution analysis, forecasting, customer segmentation, and incrementality testing, all aimed at driving tangible business outcomes for our automotive clients.
• You will be a visible and consistent source of thought leadership, delivering valuable insights and recommendations to both clients and key internal Canvas stakeholders. Your ability to translate intricate data findings into impactful business recommendations will be crucial for client retention and growth.
• Collaboration is paramount. You will work hand-in-hand with marketing teams, advertisers, and other internal and external stakeholders to deeply understand their needs and challenges, providing data-driven solutions that address their specific requirements.
• Innovation is at the core of Canvas Worldwide. You will be tasked with driving innovation in data standards, exploring and implementing automation tools, and advancing analytics techniques to continuously enhance marketing effectiveness and efficiency for our clients.
• Staying ahead of the curve is essential. You will maintain a current and deep understanding of important industry topics and emerging trends within the marketing analytics field, particularly as they relate to the automotive sector.
• As a leader, you will be responsible for building, mentoring, and growing a high-performing analytics team. You will foster a collaborative, innovative, and supportive work environment where team members are empowered to do their best work and develop their careers.
• You will oversee the entire data lifecycle, from collection and management across various platforms to in-depth analysis and insightful visualization. The goal is to generate actionable insights that inform strategic decision-making and drive client success.
• This role requires a strategic mindset, a passion for data, and the ability to inspire and lead a team. You will be a key player in maintaining Canvas Worldwide's reputation as a leader in innovative media solutions, ensuring our clients receive best-in-class analytical support.
• Your expertise will directly influence campaign performance, media investment optimization, customer understanding, and ultimately, the business growth of our prestigious automotive clients. You will be the go-to expert for all things data and analytics within the automotive vertical at Canvas Worldwide.
• We are looking for someone who can not only analyze data but also tell a compelling story with it, making complex insights accessible and persuasive to diverse audiences. This includes presenting findings and recommendations to senior management and automotive marketing teams with confidence and clarity.
• The ability to proactively identify and address complex business issues using data and analytical methodologies is a must. You will be expected to anticipate client needs and provide strategic guidance before challenges arise.
• This hybrid role offers the flexibility of remote work while requiring a minimum of two days per week in our vibrant Playa Vista, CA office, fostering collaboration and team connection.

🎯 Requirements

• 10+ years of progressive managerial experience in analytics, with a strong preference for experience within media performance, digital marketing, or a closely related field.
• Proven expertise in advanced analytics and measurement methodologies, including market mix modeling, attribution, forecasting, segmentation, and incrementality testing.
• Demonstrated ability to lead, mentor, and develop a team of analytics professionals, fostering a collaborative and innovative work environment.
• Strong business acumen and client-facing experience, with the ability to translate complex data findings into clear, actionable business recommendations for senior stakeholders.
• Proficiency in data analysis, statistical methods, and modeling techniques. Experience with BI tools (Tableau, Looker, Power BI), SQL, Python, R, and various analytics platforms is highly desirable.
• Experience working within the automotive industry is a significant plus, providing a deep understanding of its unique market dynamics and challenges.

🏖️ Benefits

• Highly competitive salary range ($160,000 - $180,000 annually, commensurate with experience).
• Comprehensive medical, dental, and vision insurance plans.
• Generous 401(k) matching program to support your retirement savings.
• A minimum of 14 paid holidays per year, plus a 'Do Good Day' for volunteering and unlimited Paid Time Off (PTO).
• Additional perks including pet insurance, commuter benefits, disability, and life insurance coverage.

Skills & Technologies

Python

Remote

Degree Required

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Canvas Worldwide LLC

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About Canvas Worldwide LLC

Canvas Worldwide is a global media planning and buying agency that helps brands connect with their audiences across all channels. They offer a full suite of services, including media strategy, digital media, traditional media, analytics, and creative services. The agency is known for its data-driven approach, utilizing advanced analytics and proprietary technology to optimize media spend and deliver measurable results. Canvas Worldwide partners with a diverse range of clients, from startups to Fortune 500 companies, across various industries. Their focus is on creating impactful, integrated media campaigns that drive business growth and achieve client objectives through innovative media solutions and a commitment to transparency and collaboration.

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