Demand Generation Manager

Wrapbook, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• As a Demand Generation Manager at Wrapbook, you will be instrumental in architecting and executing sophisticated, multi-channel marketing campaigns designed to fuel revenue growth, enhance brand recognition, and solidify our position as a thought leader in the production payroll and accounting space.
• You will own the entire campaign lifecycle, from initial strategy translation to meticulous execution and continuous optimization, ensuring alignment with our overarching business objectives and go-to-market priorities.
• This role demands a highly organized and strategic individual who can seamlessly coordinate with a diverse range of internal teams, including Marketing Operations, Product Marketing, the broader Demand Generation team, and Sales, to ensure campaign success.
• A core responsibility will be translating complex business strategies, product launch initiatives, and ambitious revenue targets into cohesive, integrated campaigns that resonate with our target audiences.
• You will be responsible for establishing and refining the campaign operating model, meticulously managing campaign tactics, defining clear timelines, and ensuring robust cross-functional alignment across Product Marketing, Demand Generation, Sales, Client Operations, and Marketing Operations.
• A significant part of your role will involve monitoring and optimizing campaign performance. You will collaborate closely with Demand Generation, Product Marketing, and Marketing Operations to achieve clarity around target audiences, refine messaging, optimize campaign execution, and define and track key success metrics.
• You will also take ownership of Wrapbook's webinar program, managing every aspect from conceptualization and content development to logistical coordination and live event execution, ensuring each webinar delivers maximum value and engagement.
• Success in this role will be defined by the creation of a scalable and effective campaign framework capable of supporting both broad-based (one-to-many) and more targeted, segmented (one-to-few) campaign approaches.
• You will drive the execution of integrated campaigns, ensuring clear ownership, adherence to timelines, and strong cross-functional collaboration.
• A key outcome will be the ability to clearly communicate pipeline contribution and engagement levels within target accounts stemming from your campaign efforts.
• You will foster strong adoption of campaign messaging and assets across the Go-to-Market (GTM) teams.
• Furthermore, you will be responsible for delivering clear, actionable reporting on campaign performance, highlighting key insights and optimization opportunities.
• This role requires a proactive approach to identifying and leveraging new demand generation tactics and channels to continuously improve campaign effectiveness and reach.
• You will play a crucial role in nurturing leads through the funnel, ensuring a smooth handover to the sales team with comprehensive context and engagement data.
• By understanding the unique needs of the production industry, you will tailor campaign messaging and offers to resonate deeply with potential clients, addressing their specific pain points and demonstrating Wrapbook's value proposition.
• You will be a key contributor to building a robust marketing engine that consistently delivers qualified leads and supports Wrapbook's ambitious growth trajectory.
• This position offers a unique opportunity to shape the demand generation strategy for a rapidly growing SaaS company in a dynamic industry, with significant potential for impact and professional development.
• You will work with cutting-edge marketing technology and data analytics tools to drive informed decision-making and campaign refinement.
• The ability to manage multiple projects simultaneously, prioritize effectively, and adapt to evolving market conditions will be critical for success.
• You will contribute to a culture of continuous learning and improvement within the marketing team, sharing best practices and insights.
• Ultimately, your efforts will directly contribute to Wrapbook's mission of making production payroll and accounting simpler, faster, and more secure for our clients.

🎯 Requirements

• 3+ years of experience in campaign marketing, demand generation, or integrated marketing roles, with a proven track record of success.
• Demonstrated experience owning and executing end-to-end B2B marketing campaigns that have demonstrably driven pipeline and revenue impact.
• Strong understanding of evergreen, always-on, and launch-driven campaign methodologies and their application in a B2B context.
• Highly organized and detail-oriented operator adept at thriving in cross-functional, fast-paced, and dynamic environments.
• Strategic thinker capable of connecting high-level go-to-market goals with granular execution details and tactical implementation.
• Data-driven marketer who consistently leverages insights from campaign performance data to optimize strategies, inform decisions, and drive continuous improvement.
• Clear, confident, and persuasive communicator skilled in aligning diverse stakeholders, managing expectations, and keeping cross-functional teams moving forward effectively.

🏖️ Benefits

• Unlimited Paid Time Off (PTO) to support work-life balance and employee well-being.
• Flexible Work Environment: Opportunity to work from anywhere within Canada and the USA, offering unparalleled location independence.
• Comprehensive Health and Dental Benefits to ensure you and your family are covered.
• Home Office Setup Stipend: Up to $1,500 USD / $2,025 CAD to help you create an optimal remote workspace.
• Retirement Savings Support: Up to 2% matching on RRSP (Canada) / 401K (USA) contributions to help you plan for the future.
• Continuous Learning and Development: Access to opportunities to enhance your skills and advance your career.

Skills & Technologies

Remote

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Wrapbook, Inc.

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About Wrapbook, Inc.

Wrapbook builds cloud-based payroll, onboarding, insurance and compliance software for the entertainment industry. The platform automates timecards, union reporting, tax withholding, residual payments and workers’ comp while providing digital start-work packets and e-signatures. Production accountants, studios, ad agencies and unions use the service to manage cast and crew across film, television, commercials and live events, integrating with accounting packages and banking APIs for real-time cost tracking.

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