Demand Generation Manager

Scrunch Pty Ltd

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• As a Demand Generation Manager, Enterprise at Scrunch Pty Ltd, you will play a pivotal role in shaping how innovative brands are discovered in an AI-first world, directly contributing to the company’s mission of helping marketing teams adapt to the rise of LLMs and AI-powered search by building scalable, pipeline-focused demand generation systems that drive real revenue impact.
• You will own the end-to-end design, execution, and optimization of enterprise demand generation programs, ensuring that marketing efforts are tightly aligned with sales objectives and focused on generating qualified pipeline—not just engagement—through strategic, data-informed campaigns that leverage AI to increase speed, precision, and scalability.
• Your day-to-day responsibilities will include owning pipeline performance from enterprise programs, planning and running multi-channel demand gen initiatives (including ABM, paid media, content, creator partnerships, and strategic alliances), using AI to accelerate targeting, personalization, and analysis, and establishing clear metrics and rhythms to track and improve program effectiveness.
• You will build and run tailored, high-quality multi-channel programs for enterprise accounts, collaborating closely with design teams to maintain brand consistency and relevance, while using AI to generate ideas, test variations, and scale personalization without sacrificing authenticity or impact.
• A core part of your role will be partnering with sales and revenue development teams to align demand generation motions with outbound efforts, ensuring seamless handoffs, shared account priorities, and coordinated strategies that reinforce each other to accelerate deal progression and support high-value opportunities.
• You will continuously test new ideas across channels and formats, use AI to run faster experiments and learn quickly, double down on what works, drop what doesn’t, and turn successful experiments into simple, repeatable systems that can be scaled across the organization.
• You will operate at the intersection of strategy and execution, bringing a builder’s mindset to experiment with new tools, workflows, and approaches, while maintaining high ownership and comfort with ambiguity in a fast-moving, venture-backed startup environment.
• Scrunch is a venture-backed startup with $26M in funding from top-tier investors including Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders, serving over 500 paying brands—including Fortune 500 companies like Lenovo, iconic brands like Skims, and innovative startups like Clerk—giving you the opportunity to work with high-profile clients and make a tangible impact on how enterprises navigate the AI-driven shift in marketing.
• The role is based in New York City with a hybrid schedule (3 days per week in-office), offering the chance to collaborate closely with a mission-driven team in a dynamic, innovative environment where AI is not just a tool but a core operating philosophy.

🎯 Requirements

• 5–8+ years of experience in demand generation, growth marketing, or account-based marketing (ABM) with a proven track record of generating pipeline for enterprise clients
• Demonstrated experience designing and running multi-channel marketing programs and experiments that drive measurable pipeline and revenue outcomes
• Strong understanding of enterprise buying processes, longer sales cycles, and the ability to tailor marketing strategies to complex organizational decision-making units
• Clear examples of using AI to improve marketing workflows—such as in campaign creation, audience targeting, content personalization, testing, or performance analysis—to increase speed, scale, and effectiveness
• A builder mentality with curiosity, systems thinking, and comfort operating at both strategic and execution levels, with high ownership and tolerance for ambiguity in a fast-paced startup environment

🏖️ Benefits

• Opportunity to work with a venture-backed AI startup backed by top-tier investors including Mayfield Fund, Decibel, Homebrew, GTM Capital, and Silicon Valley operators, contributing to a mission-driven shift in how brands are discovered in an AI-first world
• Hybrid work model in New York City (3 days in-office per week), enabling collaboration with a talented team while maintaining flexibility
• Exposure to and partnership with high-profile clients including Fortune 500 companies like Lenovo, category-defining brands like Skims, and innovative startups like Clerk, providing valuable enterprise marketing experience
• Professional growth in a cutting-edge domain where you’ll develop expertise in AI-powered demand generation—a rapidly evolving and high-demand skill set at the intersection of marketing and artificial intelligence
• Impact-driven culture where your experiments and systems directly influence pipeline and revenue, allowing you to see the tangible results of your work and scale your influence quickly

Skills & Technologies

Remote

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Scrunch Pty Ltd

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About Scrunch Pty Ltd

Scrunch provides an influencer marketing platform that connects brands with data-verified creators across Instagram, YouTube, TikTok and blogs. The SaaS dashboard offers audience analytics, fraud detection, campaign management and performance tracking to help marketers discover, evaluate and collaborate with influencers. The company targets mid-market to enterprise advertisers and agencies seeking scalable, transparent creator partnerships. Founded in Australia, Scrunch maintains a global database of over 20 million influencer profiles and integrates with major social networks to provide real-time engagement metrics.

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