Demand Generation Specialist, Mid-Market

BlueCat Networks Inc.

Job Overview

Location

Canada - Remote

Job Type

Full-time

Full Job Description

📋 Description

• Design, execute, and optimize multi-channel demand generation campaigns to drive qualified leads for BlueCat’s Intelligent NetOps solutions in the mid-market segment.
• Collaborate with marketing, sales, and product teams to align campaign strategy with buyer personas, sales cycles, and product messaging tailored to mid-market IT and network operations decision-makers.
• Develop and manage email marketing workflows, including segmentation, A/B testing, and performance tracking to maximize conversion rates and pipeline growth.
• Manage paid digital advertising campaigns across LinkedIn, Google Ads, and programmatic platforms, ensuring optimal ROI through budget allocation and performance analysis.
• Create and distribute targeted content assets—including whitepapers, case studies, webinars, and landing pages—to nurture leads through the funnel and support sales enablement.
• Utilize marketing automation platforms (e.g., HubSpot, Marketo) to orchestrate lead scoring, nurturing sequences, and campaign analytics to improve lead quality and sales alignment.
• Track, measure, and report on key demand generation KPIs including MQLs, SQLs, cost per lead, conversion rates, and pipeline influence using CRM and analytics tools.
• Partner with the content and design teams to ensure brand consistency and messaging clarity across all demand generation materials and channels.
• Stay current with industry trends in network operations, IT infrastructure, and B2B SaaS marketing to inform campaign innovation and competitive positioning.
• Conduct competitive analysis to identify gaps and opportunities in mid-market demand generation strategies and adjust tactics accordingly.
• Support event-driven demand initiatives, including virtual summits, webinars, and trade shows, by driving registration, promotion, and post-event lead follow-up.
• Work cross-functionally with customer success and product teams to leverage customer testimonials and use cases in campaign storytelling.
• Maintain accurate campaign documentation, asset libraries, and performance dashboards to ensure transparency and continuous improvement.
• Ensure all demand generation activities comply with data privacy regulations and company branding guidelines.
• Proactively identify and test new channels, technologies, or tactics to expand reach and improve efficiency in mid-market lead acquisition.

🎯 Requirements

• Proven experience in B2B demand generation within the SaaS or technology sector, specifically targeting mid-market customers
• Demonstrated success managing end-to-end digital marketing campaigns across email, paid ads, and automation platforms
• Proficiency in CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo)
• Strong analytical skills with the ability to interpret data and optimize campaigns based on performance metrics
• Excellent written and verbal communication skills with experience crafting compelling B2B messaging
• Experience collaborating with sales teams to align marketing efforts with pipeline goals

🏖️ Benefits

• Award-winning workplace culture recognized by Great Place to Work®
• Remote work flexibility across Canada
• Inclusive workplace focused on mental health, diversity, and inclusion
• Opportunities to work at the forefront of Intelligent NetOps innovation
• Recognition as part of a top Canadian workplace in Technology, Today’s Youth, and Women categories
• Competitive compensation and benefits package

Skills & Technologies

Mid-level

Remote

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BlueCat Networks Inc.

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About BlueCat Networks Inc.

BlueCat Networks Inc. provides enterprise DNS, DHCP, and IP address management (DDI) software and appliances. Founded in 2001 and headquartered in Toronto, the company offers centralized network visibility, automation, and security for hybrid and multi-cloud environments. Its Adaptive DNS platform helps large organizations reduce network complexity, enforce policies, and detect threats across on-premises, cloud, and IoT infrastructures. BlueCat serves Fortune 500 and government clients worldwide.

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