Demand Partnerships

📋 Description

• • CloudX is at the forefront of revolutionizing mobile advertising with an AI-native supply-side platform, and we are seeking a highly motivated and experienced Demand Partnerships professional to join our dynamic team. This role is pivotal in cultivating and expanding our buyer partner ecosystem, transforming demand relationships into a significant competitive advantage for CloudX. You will operate at the critical intersection of Partner Success, Product, and Business Development, contributing directly to our mission of empowering mobile publishers with unprecedented control over their ad monetization strategies.
• • As a key member of our globally distributed commercial team, spanning APAC, EMEA, and the Americas, you will be the primary architect of our demand-side growth. Your core responsibility will be to own and nurture the commercial relationships with every demand partner integrated into the CloudX platform. This involves not just managing existing integrations but actively transforming them into robust, mutually beneficial, and enduring partnerships.
• • A significant aspect of your role will be to orchestrate and execute regular strategic cadences with the commercial teams of major industry players. This includes, but is not limited to, established giants like Meta, Unity, Liftoff, Magnite, InMobi, and Mintegral, as well as identifying and engaging with emerging partners who represent the next wave of innovation in programmatic advertising.
• • You will be instrumental in negotiating favorable commercial terms that align with CloudX's growth objectives and partner value propositions. This requires a deep understanding of the ad tech landscape, pricing models, and the ability to articulate the unique value that CloudX brings to the demand side.
• • Your responsibilities extend to managing the entire partner onboarding lifecycle. From the initial signing of an agreement, you will guide partners through the critical stages of integration, ensuring a seamless transition to their first dollar of revenue and ultimately driving scaled activation and sustained performance on the platform.
• • A crucial part of your contribution will be to collaborate closely with demand partners to ensure that new ad format rollouts are strategically paired with comprehensive demand activation plans from the outset. This proactive approach guarantees that innovative features are met with immediate and effective demand, maximizing their potential and driving revenue for both CloudX and our publisher partners.
• • You will take the lead in developing and delivering compelling positioning and enablement sessions. These sessions are designed to equip partner sales teams with the knowledge and tools they need to effectively understand and activate spend through the CloudX platform, thereby expanding our reach and revenue.
• • Building and maintaining sophisticated demand-side reporting is a key deliverable. This reporting will provide leadership with clear, actionable visibility into partner health, performance metrics, and revenue trajectory, enabling data-driven decision-making and strategic adjustments.
• • You will partner closely with our Revenue Analytics team to meticulously diagnose and resolve any instances of underperformance. This includes deep dives into bid rates, discrepancies, fill rates, and activation gaps, ensuring the platform operates at peak efficiency and delivers optimal results for our partners.
• • Furthermore, you will be responsible for gathering and synthesizing structured demand intelligence and market feedback. This invaluable insight will be channeled to the publisher Business Development team, informing their strategies and helping them identify and secure new publisher partnerships.
• • Finally, you will proactively identify and initiate relationships with next-wave demand partners, scouting for innovative companies and platforms that can further enhance the CloudX ecosystem and drive future growth. This involves staying abreast of industry trends, understanding emerging technologies, and building a pipeline of potential future collaborators.
• • This role demands a hands-on approach, where you will personally own execution and take pride in doing the work, rather than merely directing it. You will thrive in an environment that values initiative, deep engagement, and a commitment to building something truly category-defining.